Brickell Heights’ Retail Space Hits the Market for Rent or Sale

Now that Brickell Heights has opened its doors and Equinox has announced its opening date, let’s talk about the last remaining opportunity in the streetscape of Brickell’s newest project. There is one remaining commercial unit on the South side of the building under the West tower that is available for lease or purchase.
The space is bordered on one side by SoulCycle, which is slated to open toward the end of 2017 (once their interior build-out is complete). It encompasses a total of 8,015 square feet, but is divisible into two units as shown in the floor plan in the property brochure below. Just across the street is Mary Brickell Village, with restaurants, shopping and Publix as the grocery anchor.
Due to its size and location, I foresee a nice restaurant or lounge for the space. It could also be successful for a daycare or preschool concept. The seller is represented by Fabio Faerman from Fortune, who informed us that the asking price is $85/square foot for a 10 year lease, or $10.5 million for purchase.
What concepts do you think would be most successful for the space? To set up a tour for your concept, contact us here.
Brickell Heights Retail Space by Sarah Elles Boggs on Scribd
Market Stat Monday: The Plaza on Brickell

Happy Monday! We’re back! After a two week hiatus for Memorial Day and the opening of Brickell Heights, we are resuming #MarketStatMonday with one of Related Group’s top projects from the last building cycle (2004-2008), The Plaza on Brickell. Typically, when I run a market statistics report for a project with more than one tower, I would separate them into two reports. Since The Plaza on Brickell East and The Plaza on Brickell West are largely similar, I’m going to combine them into one overall project report today.
Between the two towers, The Plaza on Brickell has 1,000 apartments that share a common amenity space above the parking garage. It is pet-friendly and family-friendly. While it is not as trendy or flashy as many other buildings in the area, it is very well-kept, has all of the amenities people ask for in the area, the layouts are nice and it remains a popular choice for our clients.
One thing that we have to watch for at Plaza is that the majority of the apartments were delivered with carpet and the majority of original buyers were investors. At this point, most people have changed the carpet, but we still see the occasional listing pop up with the original 9 year old berber rug that nobody wants. Even though it’s an easy fix, we can see a direct effect in the transaction value on those listings, both for rentals and for sales.
Sales Market
So far in 2017, there have been 15 closed sales that were unfurnished non-penthouse apartments. For those who are new to Market Stat Monday, I leave out the “outliers” on our market report. That would be penthouses, town homes, or apartments that have been combined. Buyers are paying on average $438/square foot for their Plaza condos and sellers are negotiating to 95% of their asking price.
One bedrooms sold for between $278,000-$357,000 and two bedrooms sold for between $400,000-$487,000. Yes, the least expensive units sold with carpet. The lowest priced sale of an apartment with hard flooring (tile, wood, laminate) sold for $320,000…. so there you go.

Looking at what is available, there are 83 active listings of non-penthouse/non-townhouse/non-combined units. The average listing price is $497/square foot. Given the fact that sellers are negotiating on average 95% of their asking price, it looks like eager sellers need to amend their price in order to see results.
The part that I once saw as alarming but now come to expect is that at the current rate of sales, we have 33 months’ of inventory waiting to be sold at Plaza. They don’t have any internal drama or litigation that I have heard of. Their HOA dues are lower than the competing buildings in the area, and the design isn’t so trendy that it alienates a portion of the market… quite the contrary. That brings us back to price. If people want to sell, there is a tremendous competition right now for buyers. The apartments need to be shined up, professionally photographed in their Sunday best, and priced properly. No more 9 year old carpet. That doesn’t fly in this market.
As of today, one bedrooms start at $285,000 for a unit with a Brickell Avenue view and original carpet. We are offering a one bedroom with wood laminate floors and a view of the meditation area near the pool for $330,000. If you’re looking for a two bedroom plan, options start at $399,000 for a carpeted unit with a view of Brickell.
I also saw a two bedroom plan with carpeted floors and a South partial-bay view that was listed for $389,452. It was The Plaza East 950 Brickell Bay Drive #2507. Just when I was writing about what a great deal that was for a buyer, the status changed to pending. Congratulations to that buyer!
Rental Market
As we have seen in other buildings during recent weeks, the rental market is much healthier than the sales market. With 30 active unfurnished listings and 99 closed rentals this year, we have almost 2 months’ of inventory in the market right now.
Although the rental market is healthier, the marketing time is on average 78 days, including the time a prospective tenant undergoes their background checks. The apartments that found tenants accepted 96% of their asking price, so again… this is not a fire sale opportunity for tenants who are interested in over-negotiating.

Just like in the sales market, we are seeing the lowest priced listings still have that original 2008 berber carpet that has seen as many as 10 tenants. Even with shampoo, nine year old carpet is beyond its’ intended life span and should be changed. One bedrooms rented between $1,700-$2,200 per month and two bedrooms garner between $2,400-$3,616 per month, with the more expensive rentals being larger plans with hard floors and superior views.
My biggest takeaway for today’s look into The Plaza is that if you are looking to increase your return, whether it be on the rental or the sales market, the first thing you should do is CHANGE THE CARPET! What is your biggest takeaway from The Plaza?
Inside Brickell Heights Part 3: The Mural and Streetscape

One of the goals behind the development of Brickell Heights was to activate the urban atmosphere and make South Miami Avenue a complete, pedestrian-friendly, lively environment, according to Carlos Rosso. The minds behind the project envisioned a well-lit atmosphere where people could be working out in a top-of-the-line gym, or sitting in a lounge at a happy hour below. Once you add in a colorful and lively mural by famed Argentinian artist, Fabián Burgos, you have Brickell Heights.
Watch this video where Fabián speaks about his mural and its effect on our neighborhood:
Under the curtain of the bright and colorful mural, there are several retail spaces that seamlessly connect Mary Brickell Village to Brickell City Centre, making one continuous shopping, wellness and entertainment area. The lights also serve a double purpose, making a safe walking environment for residents.
Directly below Brickell Heights East, residents will enjoy a French Cafe, the lobby of the Equinox Fitness, the elevator lobby for the offices above, and a large new Capital One Bank location with a cafe inside. As the building curves around the corner onto 9th Street, pedestrians will see the East lobby, the motorcourt, the West lobby, and under Brickell Heights West, there will be a large SoulCycle location that is scheduled to open later this year, and an 8,000 square foot restaurant space. Concepts are still being reviewed for the restaurant space (which I will go into more detail on in a separate post).
Once everything is open for business, the vibe of South Miami Avenue will be forever transformed. No longer will we have the bustling financial center by day/quiet residential area by night vibe. Mary Brickell Village was dwarfed by Brickell City Centre, and Brickell Heights is tying the strip together. I cannot wait to take a followup photo to this one below, that was shared by Carlos Rosso to show the lighting of the mural. It is very beautiful, and will be even more beautiful after the building is lit up and people are home.

Tomorrow is the big day!!!
Inside Brickell Heights Part 1: The Condos

We are going to take a break from #MarketStatMonday this week, because I have a ton of photos to share! Brickell Heights and Brickell Heights 02 are opening this week, and we got a preview tour of the project. There are so many photos, I will break them up into three posts. First, we’ll look at the units themselves, then we’ll tour the amenities and the new streetscape, curtained by the mural from famed artist, Fabián Burgos.
When we arrived in the East lobby, Jorge Perez, Carlos Rosso and Jon Paul Perez were finishing up a walk through to get ready for their big opening celebration on Wednesday night. They were followed by a swarm of people, an art curator, a landscape architect, and several others.

You can see by Mr. Perez and Mr. Rosso’s faces that the project is almost there, but not quite perfect yet. The lobby needed more trees, but not just any trees… there is a specific look they are going for. The trees needed to be tall, decorative trees to highlight the art. I was pleased to see them involved in this level of detail of the project. So, let’s get going…

Brickell Heights’ East Lobby
After finishing up his appointment, Carlos took us on a thorough tour of the building. Here he is, getting into the elevator to get started.

We toured the units on level 10, and the amenities are on level 9. Here is the branded elevator panel.


I like how the new kitchen designs allow more storage. Even in the galley kitchen of the two bedroom corner layouts, there is a large wall next to the kitchen that allows for custom cabinetry.

Kitchen in 1 Bedroom Unit

Kitchen In 2 Bedroom Corner Unit

Master Bath Double Vanity

Master Bath Soaking Tub

Guest Bath
This is the view from the lowest residential level of the building. On the North side, residents look into Brickell City Centre, which is 4 stories. On the East, they look onto the pool deck of SLS Lux. On the South, they look over Mary Brickell Village.

10th Floor City View

View of SLS Lux’s pool deck from the 10th floor of Brickell Heights
For those interested in renting in the building, we are keeping a list of people who want to be among the first residents. Let us know if you would like to be included.
Stay tuned for the amenities’ tour, including rooftop view photos and news about the streetscape.
Market Stat Monday: Which Brickell Buildings Are The Most Popular For Buyers?

During our Market Stat Monday series, I’ve started to notice a trend that there is an increasing amount of competition between condo listings for a smaller amount of buyers in the market. This led me to become curious if there are any buildings in the that are more popular among the active buyers, and some of the results are surprising!
First, we have to acknowledge the harsh reality that we have seen only 175 closed sales in the neighborhood this year. With 1,413 active listings, that amounts to over 40 months of inventory on the market JUST in the Brickell resale market. When pulling my data, I only looked at resales, not developer inventory. If you add in the developer inventory, there will be even more months of inventory.
The sellers who were able to sell did so for a neighborhood average of $389/square foot.
I was pleasantly surprised to see that IconBrickell’s Tower 3 has been a stand-out so far this year. They have seen 13 closed sales despite losing their hotel program (which I think creates an opportunity for owners). Seven of those sales took place in April, telling me that the investors agree.
Another popular option has been The Club at Brickell Bay, who saw 12 closings with an average price per square foot of $299/square foot. I am not aware of anything out of the ordinary that would cause The Club to be such a good buy right now, aside from the fact that the layouts and location are good and the price is right.
1060 Brickell has also had a good year. There have been 11 total closed sales at a rate of $346/square foot. Our statistics page only reports 9 sales, but that is because we have separated the project into the east and west tower.
I was not surprised to see Icon Brickell’s Tower 1 on the list. Buyers nearly always ask about IconBrickell, despite fears regarding their pool construction. Also, Tower 1 is one of the densest towers in town, with 712 total apartments, so it makes sense that there should be more transactions.
Brickell on the River’s South tower made the list with 10 sales, and that sort of makes sense to me. The building is well-run and the loft-layouts are unique. I typically advise investors to purchase a 1 bedroom in the South tower, but if they are looking for a 2 bedroom, to buy in the North tower. This is because the 1 bedroom plans rent far easier in the South tower because of their loft layout, but the 2 bedroom loft layouts lose a lot of potential tenants because of the lack of privacy from the bedrooms. Since there is competition from newer buildings these days for tenants, you want your investment to appeal to as many people as possible and the 2 bedroom lofts don’t work well for roommate situations or families. The price is also right, averaging $297/square foot.
Speaking of loft layouts, Infinity at Brickell is also on the list with 8 sales at an average of $319/square foot. I remember back in the day when people would complain about the developer selling apartments at Infinity for $255/square foot. Those were the days. A lot of people are under the misconception that Infinity no longer has views because of the construction of SLS Brickell next door. While it is true that SLS blocked some views, most of the units still have at least some bay views and the 00 and 02 lines still have a lot of bay views. Infinity is still one of my favorite buildings, the staff is very friendly and professional, the layouts are nice and since the building is so well-maintained, it does not look like it is about to be 10 years old. At $319/square foot, that is a great bargain for what you get.
One building that really surprised me was BrickellHouse. It didn’t make it into the top 10, but there were 5 sales this year averaging $474/square foot! That is a lot lower than the $600/foot price the original buyers paid, but is still a great number for a building that is probably about to have a special assessment that will make you do a double take and recount those zeros. On the bright side, they did finally find a solution to their parking debacle, so at least we’re moving forward.
Here is the full top10 list of Brickell buildings by transaction count:
Icon Brickell Tower 3 – 13 sales – $412/square foot average
The Club at Brickell Bay – 12 sales – $299/square foot average
1060 Brickell – 11 sales – $346/square foot average
Icon Brickell Tower 1 – 10 sales – $517/square foot average
Brickell on the River South Tower – 10 sales – $297/square foot average
Infinity at Brickell – 8 sales – $319/square foot average
VUE at Brickell – 7 sales – $289/square foot average
Plaza at Brickell East – 6 sales – $462/square foot average
Plaza at Brickell West – 6 sales – $411/square foot average
Neo Vertika – 6 sales – $317/square foot average
Are you surprised by any of the findings?
Countdown To Closings: Brickell Heights Prepares To Open

Image via Carlos Rosso
The countdown to TCO is on! Related Group is expecting their temporary certificate of occupancy for Brickell Heights next week, and plans to begin closings June 1.
We received an e-blast from the membership office of Equinox with the following update:
Our club will be opening SOMETIME between the 1st and 15th of June. The gym itself is complete, and once the building has finished their lobby, the inspection will be completed and we will be allowed to move in and open immediately. I encourage you to take a walk by and check it out yourself. The building lobby is being finished, and you can see the two Equinox signs in the street entrance directly across from Rosa Mexicano.
I reached out to our friend and Brickell Heights developer representative, Yenny Hanley, to see if we could get a more solid date. She informed me that if the TCO does come through on time next week, closings will begin June 1. They will start with floors 10-20 and then move on to floors 21 and up during the end of June/start of July. We will be on the lookout for the first rentals and resales and report back when they are made active. Meanwhile, check out the preview clip of the rooftop pool that Yenny sent us. Exciting!!
Brickell Flatiron Construction Reaches 6th Floor; Penthouse Design Revealed

After it’s epic foundation pour in January, the vertical construction of Brickell Flatiron has reached the sixth floor just as the developer releases the floor plan of its’ four-bedroom penthouse.
The layout can be seen in the floor plan below, which was shared with us by Chris Suarez, our contact for Brickell Flatiron. It has 4 bedrooms, 4.5 baths, 2,592 interior square feet and unobstructed cityscape and sunset views from the 509 square foot terrace. Each of the bedrooms has a dedicated bathroom and the master suite is situated on the opposite side of the residence behind a support beam, for additional privacy. Being someone who is a very light sleeper, I can fully get on board with that.
I also like that there is a den/studio just off of the secondary bedrooms, which would serve as a great place for a kids’ play room, a movie room, or an office. All of the bedrooms and the living room are situated in a way that they each have balcony access and a big, open view of the sunsets.
It is always a pet peeve of mine when developers don’t fully think through the usability of the space they sell. There are so many condos in the neighborhood that are situated in a way that the best view in the unit is from the office, or even worse, from the window over a bathtub. Such a waste, but that doesn’t happen here. The space appears to be designed with the future resident in mind, without throwing in wasted space. I’m a fan!
The finishes in the apartment will include furniture-ready interiors with Italian porcelain tile flooring, custom designed Snaidero kitchen cabinetry with stainless steel backsplashes, Cedarstone countertops, and Zucchetti faucets. The appliances will be fully-integrated professional grade appliances from Miele. There will be front-loading Bosch washer and dryers and custom solid wood doors made in Italy with soft-close hinges. The bathrooms are custom designed with Milldue cabinetry, Italian marble flooring and chrome-finished Zucchetti faucets. I really like the back-lit wall mirrors in the master bath as well… those are typically upgrades.
Vertical construction of the 552 unit project started in January of this year. As of today, they have reached the 6th floor. The general contractor, Moss & Associates expects to reach the 17th floor by the end of the year and then complete one floor per week until the final top-off is achieved in late 2018.
Have a look here at the penthouse plan and let us know what you think. Prices start at $1.64 million. Non-penthouse residences start at $475,000.
Brickell Flatiron Penthouse by Sarah Elles Boggs on Scribd
Construction Photos from Moss & Associates:



Additional Interior Renderings from CMC Group:

























Market Stat Monday: Brickell on the River North

After a few weeks in the Miami Riverfront and Edgewater areas, we’re going to jump back to Brickell for this week’s Market Stat Monday and look into Brickell on the River’s North tower. For the Brickell newbies out there, Brickell on the River was built in 2006 and has 2 towers that share an amenity deck and parking garage, but aside from that are very much different.
The north tower was the first to be built. It has 42 stories and a contemporary feel. The lobby is marble with wooden accents and the condos are all flat, with sizes varying from 1 bedrooms up to 3 bedrooms. The condo association has recently completed a face-lift to the hallways and lobby. I have always viewed this tower as a great option for both end users and investors alike since it has such a great mix of qualities that are attractive to most anyone. Once the north tower was complete, work began on the south tower, that was completed in 2007. The south tower has 46 floors and features a more modern design with duplex lofts rather than the flat apartments with separated bedrooms.
One of the big selling features of Brickell on the River lately has been the fact that it is the only building in Brickell that is approved for FHA financing. Sadly, I have to announce that this approval has expired, but conventional financing is still available.

Even without the FHA approval, the north tower hasn’t been performing to badly lately. There have been 5 closed sales this year with an average price per square foot of $350. One thing that is interesting is the fact that of the 5 recent closings, two have been REO deals (foreclosures). Unit 2503 is a 1 bedroom that closed for a paltry $239,925, which worked out to $309/square foot. Before you go crazy about this ridiculously low-priced sale, you also have to acknowledge that this particular sale seems to have squatters, which are the buyer’s responsibility. The listing noted that the property was occupied and no interior inspections were available… meaning the property cannot be seen in person. That’s pretty hardcore.
In a less dramatic deal, unit 4019 is a two bedroom that closed for $370,000. This one was a Homepath deal, a foreclosure that was taken back by Fannie Mae. I saw this property in person and it was in great shape. It needed only some drapes and was ready to move-in. Someone got a very good deal. That unit would rent for $2,450/month by my estimates.
As for non-distressed sales, we saw a 1 bedroom trade for $330,000 ($365/square foot), and then a two bedroom corner unit that sold for $407,500 ($367/ft). On the 39th floor, a 2 bedroom with 2 parking spaces closed for $415,000.
Overall, the sellers who closed their units accepted 93% of their desired price, staying in line with the rates of negotiation we are seeing in other buildings.
There are currently 3 contracts pending in the building. One is a short sale that was listed for $360,000 for a two bedroom. This one has to be considered an outlier because who knows whether it will get approved and the buyer has to pay the seller’s closing and legal costs. There’s no telling how much that will amount to!
Units 1603 and 2403 are both one bedroom plans and are asking $299,900 and $299,000 respectively. We have also just listed apartment 803 for $283,000, so expect to see an offer come through very quickly!
Aside from apartment 803, there are 33 total active sales in the building. While that does work out to 33 months of inventory at the rate that closings are coming, it is also only 9% of the total units. That is a far better situation than some of the other buildings in the area.
One bedrooms start at $255,000 up to $325,000. Two bedrooms are between $384,000 to $485,000 aside from one two bedroom listing that is a short sale offered for $308,000. I can’t believe we’re talking about short sales again! Even with the short sales and foreclosures that are being marketed, since financing is still possible, I would still consider Brickell on the River North to be a relatively healthy building in this market.
On the rental side, we have seen 24 rented apartments in the last months with an average price of $2.33/square foot. One bedrooms range from $1,850-$2,100, two bedrooms from $2,300-$2,750 and 3 bedrooms around $3,400/month. The average marketing time is 46 days and owners are garnering 96% of their asking price. It is also important to make note that most of the rentals are transacting for the asking price, especially in the lower price points. Furnished rentals tend to be a bit more flexible since they are more challenging to fill, but the unfurnished units are not budging in price.
Current rental availability ranges from $2,150/month-$2,375/month for one bedrooms, $2,500/month-$2,850/month for two bedrooms and $3,200/month-$3,500/month for three bedrooms.
Fun Fact Friday: Every Building Swire Builds Is Blessed By Monks… Twice

We find ourselves praising Swire Properties regularly. They move trees from their development sites to local parks rather than cutting them down, they donate money to The Underline (Miami’s answer to New York’s High Line), they spend $31 million on a climate ribbon that cools their shopping center, protects shoppers from the elements and looks really nice from every angle. Now, we also learn that each and every building that Swire Properties builds is blessed by monks at least twice.
The Hong Kong based developer has a tradition of flying monks to their build site at groundbreaking for a blessing ceremony. The ceremony is repeated once the project is complete. In 2005, Carbonell was even able to be blessed by the Dalai Lama himself! Brickell City Centre was blessed multiple times. First, there was a blessing ceremony at groundbreaking, then the East Hotel was blessed upon completion. Reach and Rise received their own completion ceremonies with the East Hotel receiving an additional blessing at this time. When the mall opened, the entire project was blessed again. Talk about counting our blessings! Here are the other buildings in the area that were built by Swire Properties:
Brickell Key One (1982)
Brickell Key Two (1991)
One Tequesta Point (1995)
Courvoisier Courts (1997)
Two Tequesta Point (1998)
Three Tequesta Point (2001)
Courts at Brickell Key (2003)
Jade Residences at Brickell Bay (2004)
Carbonell (2005)
Now that’s what we call #Blessed!!