New Exclusive Listing – 2 Bedroom with 16-foot Ceilings at Icon Brickell III (Viceroy Tower) – $760,000

Brand new listing at Icon Brickell Tower 3 (Viceroy Tower).  I likely won’t have the listing up on the MLS until early next week because I first want to have it professionally photographed. Yesterday evening, however, I used Google Glass to record a walk-through of the unit so I could give a few of my clients a special preview.  The video is at the bottom of this post.

The 2 bedroom, 2 bath corner unit has 16-foot ceilings, glass tiled floors and a fabulous view of Biscayne Bay and the city.  The condo is being sold fully furnished.  Tower 3 is the only tower at Icon Brickell that allows short-term rentals.  That’s great for investors.  The owner does not have the unit in the hotel program but recently started using an outside company to handle the short-term rentals on her behalf.  To give you an idea as to the kind of income you can expect during high-season, the unit got rented for $7,000 for three weeks from the end of December to mid-January.  The owner gets to keep 80% of it.

Asking price for the condo, including the furniture, is $760,000.  Please contact me if you or someone you know has an interest in learning more about this spectacular residence.  I can be reached on my cell at 786-247-6332 or via email at [email protected].

Update: I have since had a professional photographer take pictures of the unit. Below you will find a slideshow with those pictures.

Brickell Heights Sales Launch Party

Yesterday night, I attended the Brickell Heights sales launch party.  Jorge Perez, Chairman & CEO of The Related Group, and Harvey J. Spevak, President & CEO of Equinox, spoke at the event.  I recorded the presentations and uploaded those videos onto YouTube.  Judging by the empty seats in the row in front of me, it may not seem like the party was well attended but I assure you that it was.  There were lots of people standing along the sides and towards the back of the room.  The footage isn’t great due to the bright screen behind the stage but you can hear everything clearly.

After a brief introduction and unveiling of the Brickell Heights promo video, Harvey J. Spevak spoke followed by Jorge Perez.  Mr. Spevak discussed the impact that Equinox has had on real estate sales for residential developments in New York City with which his brand has been associated.  Equinox will have 35,000 square feet of dedicated space at Brickell Heights.  That will make it the largest Equinox club in South Florida.  Brickell Heights will also have a 3,000 square foot spin studio separate from Equinox called Soul Cycle.  Mr. Spevak noted that Equinox Brickell will have an elite team of personal trainers – some of the best in the world – which will work with members not only at the club but also at a member’s residence if they so desire.

Jorge Perez kept his speech short and sweet but I think he did a terrific job in driving home the message that Brickell Heights is going to be at the center of the action in Miami.  Located across the street from Mary Brickell Village and just one block from the upcoming Brickell City Centre, residents of Brickell Heights will have hundreds of shops, restaurants and bars at their doorstep.  Mr. Perez also explained how Equinox came into the picture.  He envisions a very healthy and active lifestyle for residents of Brickell Heights.  He refers to Equinox as the “Rolls Royce of fitness” and, therefore, a perfect match for a luxury condo development such as Brickell Heights.

Below you will find four videos which cover the presentations that were given at last night’s Brickell Heights sales launch event:

Introduction

Brickell Heights promo video

Harvey J. Spevak, President & CEO of Equinox, presents

Jorge Perez, Chairman & CEO of The Related Group, presents

Brickell Heights Sales Presentation Through Google Glass

Brickell Heights will officially launch to the public starting next week on December 9th.  However, reservations are now being accepted through select VIP brokers (such as myself) as part of the developer’s Friends & Family program.  The starting prices shown towards the bottom of this page are for Friends & Family and are subject to change once the project officially launches next week.  Brickell Heights is a two-tower condo development.  At this time, only units in the east tower are available for reservation.  Keep in mind that the east tower is closer to the water and will have better views than those residing in the west tower, so now is the time to act if you are contemplating making a reservation.

Yesterday afternoon, I met with the Brickell Heights Sales Director and she was kind enough to give me a presentation while I was wearing Google Glass to record it.  At a later date, I will go more into detail about Google Glass and explain how I plan to apply this new technology to my real estate business.  I have very big and exciting plans for it, so stay tuned!  I will say, however, that at this time, Google Glass is not available to the public and can only be acquired by invitation.  As far as I know, I am the only real estate agent in Miami who currently has Google Glass.  In fact, there aren’t many people in Miami period who have it at this time.

The sales presentation for Brickell Heights was given to me in English and Spanish.  Towards the bottom of this page you will find the English version followed immediately by the Spanish version.  Before we get to those, I first want to provide a general overview of this exciting preconstruction condo development.  As I mentioned in my last blog post, location is going to be a HUGE selling point for Brickell Heights because it will be located right in between Mary Brickell Village and the upcoming, 5.4 million square foot mixed-use development called Brickell City Centre.

Brickell Heights – Overview

• Address – 850 South Miami Avenue, Miami, Florida 33131
• Developer – The Related Group in collaboration with Crescent Heights
• Architect – Internationally-renowned architectural firm Arquitectonica
• Interior Design – Rockwell Group
• Number of units – the east tower of Brickell Heights has 358 total units
• Number of floors – the east tower of Brickell Heights has 48 stories
• Fitness – Equinox

Brickell Heights – Building Features

• Dramatic double-height lobby designed by David Rockwell
• World-class façade installation by renowned Argentinean artist Fabian Burgos
• High-design condominiums with extraordinary contemporary finishes
• Luxuriously landscaped pool terrace at the 8^th floor with three pools including a lap pool for Equinox members
• Elegantly appointed screening room available for private screenings
• Exclusive residents-only rooftop Sky Pool deck with breathtaking views of Biscayne Bay and Miami Skyline
• High-performance fitness studio
• Equinox fitness center with 30,000 square feet across three levels
• Soul Cycle Studio with 3,000 square feet
• Two beautifully designed Entertainment Rooms available for private, social and business events
• Engaging Kids’ Club dedicated to children’s activities
• On-demand Concierge service with 24/7 multilingual staff, 24/7 security and receiving desk for mail and other deliveries
• High-speed Internet access in all amenity areas

Unit Descriptions and Price Ranges (*Friends & Family pricing)

The layouts indicated above are for units residing on floors 10-40.  Larger floor plans are available starting on the 41st floor.  Contact me for details.  1 bedroom units increase $2,000 per floor while 2 bedroom units increase $3,000 per floor.

Brickell Heights – Deposit Payment Structure

• 10% of purchase price at reservation
• 10% of purchase price at contract (1^st quarter of 2014)
• 20% of purchase price at ground-breaking (mid-2014)
• 10% of purchase price at top-off (mid-2015)
• 50% of purchase price at closing  (end of 2016)

Now that we have all that out of the way, let’s watch some videos.

Brickell Heights sales presentation in English:

Brickell Heights sales presentation in Spanish:

Even if you do not have the means or motivation to acquire a condo in Miami at this time, I think most anyone reading this blog will find the video below fascinating.  It does an amazing job in capturing the enormity of Brickell City Centre.  At 5.4 million square feet across 9.1 acres, Brickell City Centre is an absolute monster and will forever change the landscape of Miami.  Brickell is already one of the most sought after neighborhoods to live in all of South Florida.  You throw into the mix a development of that size costing over one billion $US, and you are going to have a world-class neighborhood for the ages. In the video, the five large, empty lots just north and northeast of the Brickell Heights building site is where Brickell City Centre will be located. It is currently under construction and is projected to be completed in 2016, the same year that Brickell Heights is scheduled for completion.  The arrows that I included in the video point out the site location for Brickell Heights.

For additional information related to Brickell Heights, visit my Brickell Heights building profile page.  There you will find renderings, floor plans and an e-brochure.  If you have an interest in reserving a unit, or have any questions whatsoever, please contact me immediately.  I expect this project to sell out quickly and am already amazed by the response that I have had for it thus far.  When it comes to convenience and having everything at your doorstep, you really can’t ask for a better location than Brickell Heights – especially at these prices!

I can be reached via email at [email protected] or on my cell at 786-247-6332.

To stay on top of the latest news related to the Miami real estate market, circle Miami Condo Investments on Google+.  Be sure to also subscribe to our YouTube channel to catch all our upcoming videos through Google Glass.

Google Glass – The Future of Real Estate Marketing

I have always had a fascination with marketing.  It is the hunt, not the kill, that thrills me.  Marketing has always been a numbers game.  The objective is get your message across to as many people as possible – in a non-spamming way of course – in hopes to procure a sale.  In real estate marketing, your objective is to not only get your message heard but also seen.  Not just seen, however.  Seen in a profound way that

I am what one would call an “early adopter” of technology.  To me, technology allows for the dissemination of a message to a mass audience.

To me, technology is a mode of delivering this message to a wider or more distinctive audience not achievable in the past.  With the advent of the Inte.  I shun to think what marketers used to do before the advent of the Internet.

the success of my real estate business in large part is owed to

have built my career on integrating the latest trends and technology into my real estate business.  From blogging, to videography, to mobile apps, to cutting edge website design and social media integration, I have

At the turn of the 21st century, there was lots of interest in Virtual Reality….now

Over the past three weeks, since obtaining Google Glass, I’ve been discovering, mainly through trial and error, what works and does not work in regards to shooting first-person videos.  For example, if standing more than three to four feet away from another person in the room, it can be difficult to hear that person speak.  A solution to this, however, one in which I have yet to try, is to grab the other person’s audio from an external recording device then overlay it on the video and audio recorded through Google Glass.

First-person video tour