Kerzner International Announces SIRO Brickell — a Wellness-Focused Landmark Coming to the Heart of Brickell
Brickell’s evolution into a world-class urban destination continues with the announcement of SIRO Brickell, the first U.S. outpost of Kerzner International’s wellness-driven hospitality brand. Following the $45 million acquisition of a prime site previously owned by Swire Properties, Kerzner has now revealed plans for a transformative mixed-use project that will blend fitness, recovery, and luxury living in the heart of Miami’s Financial District.
A New Kind of Urban Retreat
Scheduled to open in 2030, SIRO Brickell will feature 180 hotel rooms, 350 branded residences, and state-of-the-art fitness and recovery amenities. The project marks the fourth in SIRO’s expanding global pipeline—joining upcoming destinations in Los Cabos, Riyadh, and Tokyo—and will serve as a showcase for the brand’s mission to redefine hospitality through wellbeing, performance, and purpose-driven living.
According to Kerzner International CEO Philippe Zuber, “SIRO is our disruptor brand; designed to meet the evolving demands of a new generation of travelers who prioritize wellbeing, performance and purpose.” Miami, he added, offers the perfect stage for the brand’s U.S. debut.
Local Expertise, Global Vision
To bring the project to life, Kerzner has partnered with Miami-based 13th Floor Investments and Forse Holdings as local development partners. Both firms bring extensive experience shaping high-impact destinations across South Florida. 13th Floor, led by Managing Principal Arnaud Karsenti, has developed several transformative projects including Link at Douglas and Casa Cipriani Miami. “Brickell has become one of the world’s leading global destinations,” said Karsenti. “This makes it the ideal location to launch SIRO’s flagship project in the U.S.”
A Catalyst for Brickell’s Next Chapter
SIRO Brickell will rise at a time when Brickell is rapidly redefining itself as more than just a financial center. The neighborhood—home to some of Miami’s tallest towers, most exclusive residences, and a growing roster of world-class dining and retail—continues to attract global attention. The addition of a wellness-focused brand like SIRO further diversifies Brickell’s lifestyle offerings, catering to travelers and residents who value balance, health, and design-led living.
With its Fitness Lab, Recovery Lab, and community-centered residences, SIRO Brickell will contribute to the neighborhood’s growing walkability and live-work-play appeal, complementing the area’s ongoing transformation through projects like Cipriani Residences, The Residences at 1428 Brickell, 888 Brickell by Dolce & Gabbana, and The St. Regis Residences Brickell.
Kerzner’s Expanding U.S. Presence
The Miami debut of SIRO comes amid a wave of U.S. expansion for Kerzner International, whose other flagship brands include Atlantis, One&Only, and Rare Finds. Later this year, Kerzner will unveil One&Only Moonlight Basin Resort and Private Homes in Montana, followed by a new property in New York’s Hudson Valley—further cementing its reputation for redefining luxury and lifestyle experiences around the world.
