Transforming Miami Beach – The Shore Club Resort & Residences
Miami Beach renowned for its vibrant culture, stunning beaches, and iconic architecture, is poised to welcome a new chapter in its storied history with the revitalization of The Shore Club Resort & Residences. Developers Witkoff and Monroe Capital have entrusted the renowned Auberge Resorts Collection with the management of this distinguished property, signaling an exciting transformation set to debut in 2027.
The Shore Club, located at 1901 Collins Avenue, stands as a testament to Miami Beach’s architectural and cultural heritage. Designed in 1949 by Albert Anis and featuring The Cromwell Hotel, an Art Deco gem from 1939, this site has long been an integral part of the city’s landscape. Now, under the stewardship of Auberge Resorts Collection, this historic location is set to undergo a remarkable evolution, blending its rich past with contemporary luxury.
In collaboration with Robert A.M. Stern Architects (RAMSA), Auberge Resorts Collection aims to breathe new life into The Shore Club while preserving its historical essence. Plans include the introduction of an elegant 18-story residential tower and an independent villa, paying homage to Miami Beach’s renowned MiMo and Art Deco architectural styles.
The residential tower, with its oceanic curves and layered terraces, offers unparalleled views and innovative living spaces that seamlessly merge indoor and outdoor environments. Meanwhile, The Cromwell Hotel will be transformed into 49 unique residences, each boasting individual floor plans and expansive windows framing the breathtaking seascape.
The Shore Club Resort & Residences will offer a blend of serene beachfront living and vibrant urban experiences. Residents and guests alike will enjoy access to exclusive amenities, including a private fitness center, library, lounge, and residents-only pool. Additionally, the property will feature a signature restaurant, dynamic café and bar, Auberge spa and fitness center, and the Beach Club, ensuring a comprehensive and luxurious living experience.
Alex Witkoff, Co-CEO of Witkoff, expressed excitement about the partnership, highlighting Auberge Resorts Collection’s expertise in curating luxury escapes. Craig Reid, CEO of Auberge Resorts Collection, emphasized the brand’s commitment to expanding its presence in global urban destinations, positioning The Shore Club as a standout destination in Miami Beach.
With its blend of timeless charm and contemporary luxury, The Shore Club Resort & Residences promises to be a beacon of sophistication on the Miami Beach skyline, inviting residents and guests to experience the best that this iconic destination has to offer. As the project unfolds, it is sure to redefine luxury living in one of the world’s most coveted locales.
Shore Club Private Collection Secures $430 Million Construction Loan
Shore Club Private Collection, which is expected to be one of the fastest-selling luxury complexes in Miami Beach history, has closed on a $430 million construction financing from Witkoff Group, a Miami-based development and investment company, and Monroe Capital, a renowned asset management company.
The loan, which was provided by J.P. Morgan, is thought to be the biggest ever for a South Florida residential building project. Since its late January debut, sales have surpassed $550 million, and two-thirds of the inventory has been sold. As a result, Shore Club is prepared to start building later this year, with a 2026 completion date anticipated.
Shore Club Private Collection will house 49 houses created by the renowned New York-based firm Robert A.M. Stern Architects, building on the rich legacy of Miami Beach’s Art Deco and contemporary design style while also fostering a seamless link to its landmark site. Some of New York City’s most well-known structures were designed by this architect, including 15 Central Park West and 220 Central Park South. The three acres of coastal land where Shore Club will be located will have magnificent botanical gardens created by renowned landscape designer Nathan Browning of Island Planning Corporation.
The development, which features a brand-new structure from the ground up, The Tower, a recently renovated Art Deco structure that was first finished in 1939, The Cromwell House, and The Beach House, a distinctive single-family beach house, is Robert A.M. Stern’s first residential oceanfront project. In order to offer a product that is unique to the Miami market, each component was designed to maximize views and light in conjunction with the curve of each property. The interiors expand on this concept by drawing design cues from yachts as well as the patterns and motion of the waves and sand along Miami’s shoreline. On the architecture, RAMSA worked with Miami-based Kobi Karp Architecture & Interior Design.
The 20-story Tower offers two- to six-bedroom homes with floor-to-ceiling windows, artistically curving balconies, and sizes ranging from 1,900 to more than 10,000 square feet. The Tower offers breathtaking views of the Atlantic Ocean and sunsets, along with private and semi-private elevators and private terraces. The eight-story ancient Cromwell House will be renovated into four opulent homes, three of which will be duplexes, along with a penthouse. These four and five-bedroom residences will have a spacious full-floor penthouse as well as two-story great areas with spectacular double-height ceilings. The Beach House, which will measure 6,000 square feet with three outdoor spaces totaling more than 2,180 square feet, will be the sole private residence on Miami Beach’s oceanfront.
Together with Auberge Resorts Collection, we have a shared vision for reinventing the Shore Club Private Collection. Even though they are part of a five-star resort, the homes will offer solitude and seclusion while being maintained by Auberge. A discrete porte cochere entrance, three distinct swimming pools, including a private residential pool, a 75-foot lap pool, a leisure pool, a state-of-the-art fitness facility, a library, a lounge, and other amenities are among the unique services and amenities available to residents.
In addition to access to the world-class spa, concierge services, housekeeping, beach club, and culinary experiences, such as in-residence dining, house sommelier services, a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more, Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with a variety of in-home offerings.
The starting price for Shore Club Private Collection is $6 million.
Shore Club Private Collection South Beach Unveiled by Witkoff and Monroe Capital
With the debut of the Shore Club Private Collection in South Beach, 49 residential units created by Robert A.M. Stern Architects will be available, including a brand-new, 200-foot-tall oceanfront tower that is the renowned designer’s nautically-inspired take on the region’s famous MiMo architecture.
With a rounded shape influenced by ocean waves and replete with nautical and yachting allusions, it will rise 18 floors and no floor plans are the same.
A pool and private gardens are just two of the resort-style features available to members of The Shore Club Private Collection apartments, which are managed by Auberge but offer solitude and seclusion within the 5-star resort.
Interior design elements include mahogany and oak woods, nickel, brass, and other light metalwork accents, swooping walls, and arched windows, all of which are references to the materials and shapes of classic yachts. Units will start at $6 million.
Four duplex houses are located on the upper floors of The Cromwell, a different 1939-built structure that is also being refurbished and integrated as a private entrance for residents.
A 6,000-square-foot single-family beach house for the Shoreclub Private Collection, which was similarly created by RAMSA, is also under construction.
On the project, RAMSA worked with Miami-based Kobi Karp Architecture & Interior Design. Landscape planning is being managed by Island Planning Corporation with developers Witkoff and Monroe Capital.
