Brickell Heights Sales Launch Party
Yesterday night, I attended the Brickell Heights sales launch party. Jorge Perez, Chairman & CEO of The Related Group, and Harvey J. Spevak, President & CEO of Equinox, spoke at the event. I recorded the presentations and uploaded those videos onto YouTube. Judging by the empty seats in the row in front of me, it may not seem like the party was well attended but I assure you that it was. There were lots of people standing along the sides and towards the back of the room. The footage isn’t great due to the bright screen behind the stage but you can hear everything clearly.
After a brief introduction and unveiling of the Brickell Heights promo video, Harvey J. Spevak spoke followed by Jorge Perez. Mr. Spevak discussed the impact that Equinox has had on real estate sales for residential developments in New York City with which his brand has been associated. Equinox will have 35,000 square feet of dedicated space at Brickell Heights. That will make it the largest Equinox club in South Florida. Brickell Heights will also have a 3,000 square foot spin studio separate from Equinox called Soul Cycle. Mr. Spevak noted that Equinox Brickell will have an elite team of personal trainers – some of the best in the world – which will work with members not only at the club but also at a member’s residence if they so desire.
Jorge Perez kept his speech short and sweet but I think he did a terrific job in driving home the message that Brickell Heights is going to be at the center of the action in Miami. Located across the street from Mary Brickell Village and just one block from the upcoming Brickell City Centre, residents of Brickell Heights will have hundreds of shops, restaurants and bars at their doorstep. Mr. Perez also explained how Equinox came into the picture. He envisions a very healthy and active lifestyle for residents of Brickell Heights. He refers to Equinox as the “Rolls Royce of fitness” and, therefore, a perfect match for a luxury condo development such as Brickell Heights.
Below you will find four videos which cover the presentations that were given at last night’s Brickell Heights sales launch event:
Introduction
Brickell Heights promo video
Harvey J. Spevak, President & CEO of Equinox, presents
Jorge Perez, Chairman & CEO of The Related Group, presents
444 Brickell Acquired by Related Group for $100M
Once again, foreign buyers have what seems like an unrelenting appetite for Miami real estate. Perhaps nobody knows this better than Related Group. Since mid-last year, they have been on a massive land hunt in Miami. This past Friday, they were back at it again when they paid $100M for a 4-acre site located at 444 Brickell Avenue.
$100M is a hefty sum by any means, but how does it compare to other land acquisitions in the past? Most notably, how does it compare to the price paid for the land directly across the street at the Icon Brickell site? Icon Brickell, also developed by Related Group, resides on a 5-acre parcel of land that was acquired in 2004 for $94M. Besides their size, the key difference between to the two parcels of land is that 444 Brickell resides along one body of water, the Miami River, while the Icon Brickell site resides along two bodies of water, the Miami River and Biscayne Bay. To put it simply, this past Friday, Related Group paid $6M more for a piece of land that was one acre smaller and positioned with less water frontage. This comparison goes to show just how much real estate values in Miami have bounced back since the boom and bust cycle of yesteryear.
There is no word yet as to what will be constructed at the 444 Brickell site, but, given the $100M price paid for the land, one would think that it will be just as monstrous as the 1,800 unit development across the street. Expect to see at least 1,600 luxury units along with high profile commercial space at the base.
Google Glass – The Future of Real Estate Marketing
I have always had a fascination with marketing. It is the hunt, not the kill, that thrills me. Marketing has always been a numbers game. The objective is get your message across to as many people as possible – in a non-spamming way of course – in hopes to procure a sale. In real estate marketing, your objective is to not only get your message heard but also seen. Not just seen, however. Seen in a profound way that
I am what one would call an “early adopter” of technology. To me, technology allows for the dissemination of a message to a mass audience.
To me, technology is a mode of delivering this message to a wider or more distinctive audience not achievable in the past. With the advent of the Inte. I shun to think what marketers used to do before the advent of the Internet.
the success of my real estate business in large part is owed to
have built my career on integrating the latest trends and technology into my real estate business. From blogging, to videography, to mobile apps, to cutting edge website design and social media integration, I have
At the turn of the 21st century, there was lots of interest in Virtual Reality….now
Over the past three weeks, since obtaining Google Glass, I’ve been discovering, mainly through trial and error, what works and does not work in regards to shooting first-person videos. For example, if standing more than three to four feet away from another person in the room, it can be difficult to hear that person speak. A solution to this, however, one in which I have yet to try, is to grab the other person’s audio from an external recording device then overlay it on the video and audio recorded through Google Glass.
First-person video tour
