Aman Residences Miami Beach Goes Vertical: A New Era of Ultra-Luxury Begins

As of mid‑August 2025, vertical construction has officially commenced on the highly anticipated Aman Residences Miami Beach, marking a pivotal moment for luxury real estate in the Faena District.
A Bold Move from Ground to Sky
Located at 3425 Collins Avenue, the project has cleared critical early stages including piling, excavation, soil stabilization, and foundation—including a two-level underground parking structure using advanced Deep Soil Mixing and Triple Soil Mixing methods. These engineering feats laid the groundwork for vertical build-out to begin in earnest.
Building Up and On Schedule
- The new 18‑story residential tower, designed by acclaimed Japanese architect Kengo Kuma, is set to rise in tiered, scalloped form.
- Construction is configured at a brisk pace—one floor every two weeks—with a top-off expected in early 2026 and full delivery slated for 2027.
Harmonizing Design Heritage & Contemporary Luxury
The development blends historic preservation with avant‑garde design:
- The adjacent Versailles Hotel, a restored Art Deco icon, will house 56 Aman‑branded hotel rooms, with interiors by longtime Aman collaborator Jean‑Michel Gathy of Denniston.
- The 22 private residences in Kuma’s tower will exemplify minimalist elegance—fluid indoor-outdoor transitions, Japanese-inspired materials, and a nod to Miami’s Art Deco roots.
Regulatory Milestone Achieved
- The FAA has issued crucial height clearances: up to 252 feet above ground (255 feet AMSL), with earlier partial clearance of 227 feet (230 feet AMSL) for areas near flight paths. These approvals are valid through April 2026.
- These clearances remove regulatory roadblocks, allowing unimpeded vertical progress.
Prestige, Momentum & Market Implications
- According to Alan Chun, COO of OKO Group, starting vertical work “builds on Aman’s record-setting residential sell-out” and positions Miami Beach as a prime destination for design, wellness, and luxury living.
- Industry analysts note the potency of marrying heritage, visionary architecture, and branding in generating early market confidence and premium pricing.
Playboy Relocating HQ from Los Angeles to Miami Beach; Plans Glamorous New Playboy Club

Hold onto your sunscreen, Miami Beach! Playboy—yes, that legendary lifestyle icon—is packing up from L.A. and turning our sandy shores into its new global nerve center. This isn’t just a relocation—it’s a cultural jet-setter’s dream come true, poised to reshape our city’s vibe with entertainment, innovation, and electric energy. And now, the iconic brand has chosen the ultra-luxurious RIVANI Miami Beach as its new home base.
A Bold, Strategic Win for Miami Beach
Playboy, Inc. officially announced today (August 13, 2025) it will relocate its global headquarters from Los Angeles to Miami Beach. This move isn’t just cosmetic—it signals Playboy’s intent to anchor itself in one of America’s most dynamic, culturally vibrant, and business‑friendly cities.
For Miami Beach, that translates to high-paying jobs, new economic opportunities, and a renewed spotlight as a global hub for arts, entertainment, and lifestyle. City officials are thrilled, and so is Robert Rivani—the hospitality and real estate visionary behind RIVANI Miami Beach, a $100 million “Class X” office redevelopment located at 1691 Michigan Avenue, just steps from Lincoln Road. “Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach,” says Rivani.

Lobby Entrance | Credit: RIVANI
Why RIVANI? The Perfect Headquarters Fit
Designed by the award-winning Rockwell Group and inspired by Rivani’s hospitality experience, RIVANI Miami Beach blends five-star hospitality, curated wellness, and elevated design—setting a new benchmark for commercial office buildings in South Florida.
This penthouse space will give Playboy’s global team access to full-service concierge and valet, a world-class spa and fitness center, a meditation room, a living room-style lounge for meetings, an Omakase restaurant, a hidden speakeasy, and private event venues. The building’s lifestyle-driven approach aligns perfectly with Playboy’s own brand of luxury, exclusivity, and experience.
The Spectacular Playboy Club: Heritage Meets Cutting-Edge Hospitality
In addition to its high-profile move into RIVANI, Playboy is partnering with a top-tier hospitality company to develop a brand-new Playboy Club in Miami Beach.
- Expect a world-class restaurant and exclusive members-only enclave inspired by the legendary Playboy Mansion.
- Think modern luxury mingled with nostalgia: Playmate-inspired service, immersive ambiance, and members-only flair—all set against Miami Beach’s glittering nightlife backdrop.

Lobby | Credit: RIVANI
Next-Gen Content Creation Hub
Playboy’s RIVANI headquarters will also house state-of-the-art content studios designed for:
- Original podcasts
- Fashion and editorial photography
- Multimedia production
- And the expansion of its global creator network
RIVANI’s advanced infrastructure and luxury environment make it the ultimate creative hub—fusing business, entertainment, and lifestyle in one address.
A Milestone for Both Brands
This announcement also marks a turning point for Robert Rivani’s own company. Alongside Playboy’s arrival, Black Lion has officially rebranded as RIVANI, reflecting its evolution into a leader in lifestyle-driven commercial development. “Black Lion laid the foundation, and RIVANI is the evolution,” says Rivani. “We’re continuing to disrupt the industry with a timeless, elegant, and intentional approach.”

Speakeasy Corridor | Credit: RIVANI
Why This Matters Big Time for Miami
- Economic Windfall: Corporate HQs bring jobs, contracts, and attention. Miami’s gaining a global brand with serious staying power.
- Cultural Cred: Playboy’s move underscores Miami’s reputation as a global style and lifestyle capital—where bold meets beautiful.
- Tourism & Buzz: A new Playboy Club means major media exposure, influencer visits, and a fresh reason for travelers to flock here.
- Creative Capital: RIVANI strengthens Miami Beach’s position as a powerhouse for content creation.
Abitaro Launches Fractional Luxury Ownership in Brickell from Just $68K – A New Way to Own in Miami
Miami’s Brickell district is known for its luxury towers, world-class dining, and unmatched energy. But with rising prices, many buyers have found the dream of owning in Brickell out of reach — until now.
Habitat Group, the award-winning developer behind projects such as Smart Brickell I, Smart Brickell II, Smart Brickell III, Parkside Brickell, Millux Place Miami, and Season One Brickell, has introduced Abitaro — a modern fractional co-ownership model that lets you own a luxury, fully furnished condo in Brickell starting at just $68,000.
What Is Abitaro?
Abitaro is an innovative real estate ownership program designed for those who want the benefits of owning a second home without the high cost or hassle of sole ownership. Each residence is divided into eight shares (1/8 ownership), giving you:
- Guaranteed usage for several weeks per year
- Fully furnished luxury apartments in prime Brickell locations
- Complete property management and maintenance handled for you
- Guaranteed 9% annual return during periods you lease back your share
- Flexible payment options, including interest-free installment plans
When you’re not using your residence, Abitaro’s exclusive rental program can generate passive income for you.
Why Brickell?
Brickell is one of the fastest-growing neighborhoods in the U.S., ranked among the top global financial districts outside New York City. It’s home to:
- The largest concentration of international banks in the U.S.
- Over 1,400 multinational corporations
- A thriving hospitality and dining scene, from rooftop bars to Michelin-rated restaurants
- Luxury shopping at Brickell City Centre and Mary Brickell Village
- Annual events like Art Basel, Miami Open, Ultra Music Festival, and Formula 1 Miami
For investors, Brickell’s high rental demand and year-round tourism make it a prime location for generating consistent returns.
Featured Properties in the Abitaro Portfolio
Currently, Abitaro’s fractional ownership opportunities are available in Smart Brickell I, with more locations planned. Smart Brickell offers:
- 23 floors and 100 luxury units
- Rooftop pool with Miami skyline views
- State-of-the-art fitness center and spa
- Fully furnished residences with short-term rental flexibility (nightly, weekly, monthly)
Available units include studios, 1-bedroom, and 2-bedroom floor plans, with share prices ranging from $68,000 to $122,000, depending on size and view.
How the Co-Ownership Model Works
- Choose Your Property – Select from a curated collection of fully furnished residences.
- Purchase Your Share – Each share represents 12.5% ownership (1/8) of the property.
- Enjoy Flexible Usage – Use your property for several weeks per year, or opt for the leaseback program for passive income.
Example:
- Unit 305 (Studio, 442 sq ft) – Shares from $68,000
- Annual Net Income (Leaseback) – Projected returns from rental program, minus HOA, taxes, and maintenance.
Leaseback Program – Earn While You’re Away
Owners who participate in Abitaro’s leaseback program can earn a guaranteed 9% return annually on their share price when the property is not in use. You can choose:
- Full Leaseback – 45 days per year for income
- Hybrid Use – 30 days leaseback + 15 days personal use
Maintenance is a fixed $900/year per share, covering operational and administrative management.
Why Co-Ownership Is Growing
According to recent studies:
- 26.7% of U.S. home purchases now involve co-buyers
- 14% of buyers in 2024 purchased with friends (up from 4% in 2022)
- The top reasons: financial benefits (78%), property access (41%), and social factors (37%)
Abitaro taps into this trend, offering affordable access to Miami’s luxury market without sacrificing lifestyle or investment potential.
The Bottom Line
With Abitaro, owning in Brickell no longer requires millions in cash or the burdens of full-time property management. For as little as $68,000, buyers can secure luxury living, flexible usage, and guaranteed income potential — all backed by Habitat Group’s 20+ years of experience. If you’re interested in security a unit at Smart Brickell I for fractional ownership, contact us at [email protected].
Swire Properties Sells Prime Brickell Development Site to Kerzner International for $45M

Swire Properties has completed another major land sale in Miami’s Brickell neighborhood, continuing its shift in focus toward its flagship holdings on Brickell Key. On August 5, 2025, the Hong Kong–based developer sold a 1-acre development site located at 9 Southeast 6th Street for $45 million to Kerzner International, the Dubai-based hospitality group led by CEO Philippe Zuber. The transaction equates to approximately $1,043 per square foot.
The property sits in a prime location just steps from Brickell City Centre and was previously approved for 350 residential units and 180 hotel rooms. Its strategic positioning in the heart of Miami’s financial district makes it one of the most sought-after parcels in the area.
Kerzner International — best known for its global luxury resort brands including Atlantis and One&Only — has not yet disclosed its development plans for the site. Given Kerzner’s history of delivering high-end hospitality projects, the parcel could be the future home of a flagship luxury hotel, branded residences, or a mixed-use tower.
The deal marks the latest in a string of non-core asset divestments for Swire Properties as it refocuses development and investment efforts on Brickell Key. Swire has been a major force in shaping the Brickell skyline, most notably through the multi-phase Brickell City Centre project.
With Miami continuing to attract both domestic and international investment, this sale underscores the strong demand for prime development land in Brickell — and signals that the neighborhood’s transformation is far from over.
Grove Gallery Now Open Along The Underline’s Newest Segment in Coconut Grove

The Underline has reached a major milestone with the opening of its newest segment in Coconut Grove, extending the urban trail system from SW 19th Avenue to SW 27th Avenue. This addition not only expands The Underline’s total length to 3.5 miles but also debuts a vibrant new community anchor: Grove Gallery.
What Is Grove Gallery?
Grove Gallery is a 150,000-square-foot linear activation space designed as a dynamic and inclusive gathering spot for the community. Conceived as a “canvas for the community,” the gallery space introduces a mix of cultural, recreational, and wellness-focused features that reflect Coconut Grove’s creative and eclectic spirit.
Key Features of Grove Gallery
- Market Space for Food & Beverage Vendors
Rotating pop-up vendors will provide local flavors and culinary diversity, giving residents and visitors a new destination for food and drink experiences.
- Bocce Ball Courts
Dedicated courts for this classic game create opportunities for casual fun and intergenerational play.
- Art Plinth for Rotating Installations
The space will host rotating public art exhibits, making it a living gallery that celebrates local and regional talent.
- Interactive Community Bookshelf
Visitors can browse, borrow, or donate books, creating a shared, literary connection point.
- Column Murals
The iconic Metrorail columns have been transformed into large-scale murals, showcasing bold, expressive artwork that adds color and character to the corridor.
More Than a Park: A Cultural Connector for Coconut Grove
In the coming months, Grove Gallery will serve as a backdrop for a wide array of cultural events, wellness programs, and community gatherings. From outdoor yoga sessions and live performances to local art showcases and farmers markets, the space is designed to evolve alongside the neighborhood it serves.
Why It Matters for Coconut Grove
The opening of Grove Gallery represents a major step in redefining Coconut Grove’s public space and pedestrian connectivity. As part of The Underline’s broader mission to transform the land beneath Miami’s Metrorail into a world-class linear park, Grove Gallery adds depth, identity, and function to the corridor—connecting people not just geographically, but culturally.
With this new segment, The Underline continues its vision of linking Miami—mile by mile—while enhancing livability, accessibility, and sustainability across neighborhoods.
Selva Nightclub to Debut in Brickell Above Amazónico Miami

Brickell is about to get a lot louder after dark.
This Fall, the vibrant financial district will welcome its first true nightclub — Selva, a high-energy nightlife concept described as “the dark side of the jungle.” The nightclub will be located above Amazónico Miami, a rainforest-inspired restaurant opening in September 2025 at 800 Brickell Avenue.
Selva is owned and operated by the team behind Amazónico, an internationally renowned restaurant brand with locations in Madrid, London, Dubai, and now Miami. Known for lush interiors, exotic flavors, and elevated dining, Amazónico brings the Amazon rainforest to life — and Selva promises to take that same jungle energy into the night.
While details remain limited, Selva’s official website teases a mysterious, immersive atmosphere that blends music, glamour, and tropical edge — perfectly aligned with Brickell’s evolving identity as a luxury lifestyle destination.
This marks a major shift for Brickell, which, until now, has been largely without a dedicated nightclub scene. With Selva’s arrival, Brickell residents and visitors may no longer need to travel to Wynwood or South Beach for an upscale nightlife experience.
Amazónico and Selva will both be located at 800 Brickell Avenue, in the heart of Miami’s urban core. As the lines between fine dining and nightlife continue to blur, this dynamic duo is poised to become a game-changer for the area.
Stay tuned for updates as more details — and opening night announcements — are revealed.
Mortgage Rates Fall to 10-Month Low, Creating a Window of Opportunity for Buyers and Refinancers

Mortgage rates have hit a 10-month low, presenting a timely opportunity for both prospective homebuyers and homeowners looking to refinance. Yesterday, the average 30-year fixed mortgage rate dropped to 6.57%, the lowest since October 2024. This decline was largely driven by a weaker-than-expected July jobs report, which sparked investor demand for 10-year Treasury bonds—lowering yields and, in turn, pulling mortgage rates down.
For buyers, this drop in rates translates directly into increased purchasing power. According to Redfin, a homebuyer with a $3,000 monthly mortgage budget can now afford a home priced about $20,000 higher than what they could afford back in May, when rates peaked around 7.08%. The reduction may also offer much-needed relief in a housing market still dealing with high prices; the median U.S. home price was $435,300 in June. With the combination of lower borrowing costs and high listing prices, this shift provides rare leverage for motivated buyers.
Refinancers also stand to benefit. Homeowners with mortgages locked in at over 7% could save around $200 per month on a $300,000 loan by refinancing at today’s lower rates. This is especially compelling for those who bought or refinanced during last year’s rate spikes. Industry experts are encouraging homeowners to run the numbers and explore refinancing options while this rate window remains open.
The drop in mortgage rates is mainly tied to macroeconomic factors. The disappointing July jobs data made investors nervous about the strength of the labor market, prompting a flight to safety via government bonds. When Treasury yields fall, mortgage rates tend to follow. According to Mortgage News Daily, lenders are now pricing loans at the lower end of the range seen since October 2024, signaling a stable environment for locking in favorable terms.
Despite this reprieve, long-term affordability challenges persist. While rates are down, home prices remain historically high, and the Federal Reserve has not signaled any aggressive policy changes that would bring mortgage rates below 6% in the near term. Most economists expect rates to remain in the 6% to 7% range for the rest of 2025. That makes this current dip a potentially brief window of opportunity—particularly for those who are ready and able to act.
In summary, with mortgage rates now sitting at their lowest point in 10 months, buyers and refinancers alike have a rare chance to improve their financial footing. Whether it’s stretching your homebuying budget or cutting your monthly payments through a refinance, acting now could lock in meaningful savings before rates rebound. As always, consult with a trusted mortgage advisor and run the numbers to determine what’s right for your situation.
Coming Soon: Condo Hunter Mobile App Launching August 11th on iOS & Android

After more than 4.5 years of development, the highly anticipated Condo Hunter mobile app is officially set to launch on August 11, 2025. Designed specifically for South Florida’s fast-paced and complex condo market, Condo Hunter brings a new level of power, precision, and personalization to the home search experience.
Whether you’re a buyer, renter, investor, or simply curious about the market, Condo Hunter offers a robust, user-friendly platform packed with features that make navigating South Florida’s condo landscape easier than ever before.
Below is a detailed look at the features that make Condo Hunter the most advanced mobile app of its kind:
Advanced Condo Search Engine
Condo Hunter’s property search tool offers one of the most comprehensive and flexible search experiences in the market. Users can search by:
- Multiple buildings, neighborhoods, zip codes, MLS numbers, or specific addresses
- Custom filters including price range, number of bedrooms/bathrooms, square footage, furnished/unfurnished, unit view (e.g., ocean, bay, city), waterfront type, flooring type, amenities, and number of parking spaces
This level of detail allows users to pinpoint exactly what they want and filter out what they don’t — no more wasted time scrolling through irrelevant listings.
Virtual Reality Lounge
The app features a dedicated Virtual Reality Lounge, where users can explore luxury condo units through high-quality, immersive virtual tours. This feature is especially valuable for out-of-town buyers, providing a convenient way to view multiple properties without needing to step foot inside them — all from your phone.
️ Database of 450+ Condo Buildings
The app provides rich data on over 450 condo buildings across South Florida, including:
- Available, pending, and closed listings for both sales and rentals
- Floor plans, building reviews, market stats, media galleries, and Walk Scores
Whether you’re researching a building before making an offer or just curious about price trends, this centralized resource is a major time-saver.
Insights for Over 20 South Florida Neighborhoods
Condo Hunter goes beyond buildings — it covers 24 of South Florida’s most prominent neighborhoods, offering:
- Listings (active, pending, closed)
- Neighborhood stats, market trends, reviews, and Walk Scores
Whether you’re comparing Brickell to Edgewater or Sunny Isles to South Beach, you’ll have side-by-side context at your fingertips.
️ Preconstruction Hub with Downloadable Marketing Materials
For those interested in new developments, Condo Hunter offers a dedicated Preconstruction Condo Hub, which includes:
- Active sales listings
- Floor plans and site plan
- A Dropbox-style download system that allows users to save and share fact sheets, brochures, pricing sheets, and more
This makes Condo Hunter an essential tool for buyers and agents seeking access to the latest inventory and marketing collateral for preconstruction condos.
️ Saved Searches + Real-Time Alerts
Stay ahead of the market with the ability to save custom property searches and receive push notifications and email alerts whenever matching listings hit the market or change status. This feature is especially powerful for users tracking high-demand buildings or neighborhoods.
Condo Rankings
Condo Hunter introduces a first-of-its-kind Condo Rankings system — a proprietary, data-driven tool that provides an unbiased, quantitative evaluation of condo buildings. The rankings are based on a six-point framework, helping users compare buildings based on objective criteria, not just marketing hype.
❤️ Favoriting + “Tribe Favs”
Users can easily favorite properties, buildings, and neighborhoods, making it easy to track top choices. Plus, a unique feature called “Tribe Favs” shows what others in the Condo Hunter community are favoriting — giving users real-time insight into what’s trending or in demand.
News & Video Content
The app also includes an integrated news feed, with articles and videos covering:
- New development launches
- Market trends and analysis
- Real estate tips and commentary
- Neighborhood spotlights and more
Stay informed and empowered as a buyer, renter, or investor — all without leaving the app.
Final Thoughts
The launch of Condo Hunter will mark a new era in the way people search for condos in South Florida. With its rich data, intelligent features, and user-first design, the app was built to save time, deliver clarity, and empower smart decisions in a market that’s constantly evolving.
Whether you’re looking to buy, rent, invest, or just keep tabs on the market, Condo Hunter puts the entire South Florida condo scene in the palm of your hand.
Available August 11th in the App Store and Google Play.
HueHub to Deliver 4,032 Fully Furnished Residences in West Little River, Offering a New Standard for Attainable Housing in Miami

A new residential community called HueHub is taking shape in West Little River, promising to reimagine what attainable housing can look like in Miami-Dade County. Designed around the concept of “Thoughtful Living,” HueHub aims to deliver a lifestyle centered on convenience, connection, and community.
According to the developer’s official release, HueHub will feature 4,032 fully furnished residential units across seven 35-story towers. The project spans a 12-acre campus at 8395 NW 27th Avenue and is expected to offer studio, one-bedroom, and two-bedroom residences. Rents are projected to start from $1,302/month for studios, $1,598 for one-bedrooms, and $1,903 for two-bedrooms, with leasing scheduled to begin in December 2025.

Fully Furnished Living with Smart Features
Each residence at HueHub comes fully furnished and includes a suite of high-quality design features:
- Energy Star appliances (including stove, fridge, microwave/oven, washer/dryer)
- Quartz countertops and backsplashes
- Modern cabinetry with soft-close technology
- Designer LED lighting and fixtures
- Exposed concrete ceilings and oak LVP flooring
- Smart lock doors
- Private balconies and floor-to-ceiling impact windows
These open-concept layouts are available in three formats: studio, one-bedroom, and two-bedroom, all designed to support both daily living and long-term comfort.

Community-Centered Amenities—All Included in Rent
HueHub is being marketed as more than a place to live—it’s a self-contained ecosystem designed to meet a broad range of needs. All amenities are included in the monthly rent.
Notable community features include:
- Coworking lounge, podcasting studio, café, and juice bar
- Fitness hub with gym, boxing, CrossFit, spinning, and outdoor fitness
- Two pools, including a lap pool and pool bar, plus a sun deck
- Pickleball courts, dog park, game room, and outdoor child play area
- Charter school, childcare center, and learning center
- Art gallery, library, social kitchen, and social lounge

On-Site Health & Daily Services
HueHub will also integrate everyday conveniences to streamline modern living. Services include:
- On-site urgent care and wellness clinic
- EV charging stations
- Laundry and tailoring services
- Massage therapy, pet care, catering, car wash
- Shuttle service to nearby Metrorail stations
Strategically Located in West Little River
HueHub is located in West Little River, a Miami neighborhood with increasing accessibility. The development will sit just 150 feet from a planned Metrorail station as part of the North Corridor rapid transit expansion, enhancing mobility and connectivity throughout the metro area. The site is also within minutes of:
- Miami International Airport (10 min)
- Brickell, Wynwood, Coral Gables, Design District, and Miami Beach (12–20 min)
- Nearby parks, including Amelia Earhart Park and Oleta River State Park
- Educational institutions, such as FIU, Miami Dade College, and University of Miami’s medical school
- Cultural and sports venues, including Pérez Art Museum Miami, Adrienne Arsht Center, Kaseya Center, and Hard Rock Stadium
A Walkable Hub for Daily Life
HueHub will also offer street-level retail and dining, including:
- Neighborhood cafés and juice bars
- Beauty salons, corner stores, and everyday conveniences
- A farmers market and flexible commercial spaces
These retail components are designed to stitch the community together and foster interaction between residents and neighbors.
Leasing is expected to begin in December 2025.
For more information or to join the interest list, visit thehuehub.us.