Brickell Condo Tour and Construction Update [VIDEO] – February 14, 2015
It has been about four months since my last video tour covering the fast-paced development taking place in Brickell. Since then, a lot has happened, so I figured it was time to get back out on the road and provide everyone with another update. As you will see, this video is much more comprehensive, covering not only current and future construction, but also existing condo developments for those who may be unfamiliar or newly acquainted with the Brickell condo market. In the video, I even highlighted two, large commercial properties in Brickell which recently traded hands – the SunTrust building located at 777 Brickell Avenue, which sold earlier this week for $140M, and the former Capital at Brickell site located at 1420 South Miami Avenue, which was acquired this past December for $74.74M by CCCC International USA LLC, a subsidiary of Beijing’s China City Construction and American Da Tang Group of New York.
Yesterday night, I attended the Brickell Heights sales launch party. Jorge Perez, Chairman & CEO of The Related Group, and Harvey J. Spevak, President & CEO of Equinox, spoke at the event. I recorded the presentations and uploaded those videos onto YouTube. Judging by the empty seats in the row in front of me, it may not seem like the party was well attended but I assure you that it was. There were lots of people standing along the sides and towards the back of the room. The footage isn’t great due to the bright screen behind the stage but you can hear everything clearly.
After a brief introduction and unveiling of the Brickell Heights promo video, Harvey J. Spevak spoke followed by Jorge Perez. Mr. Spevak discussed the impact that Equinox has had on real estate sales for residential developments in New York City with which his brand has been associated. Equinox will have 35,000 square feet of dedicated space at Brickell Heights. That will make it the largest Equinox club in South Florida. Brickell Heights will also have a 3,000 square foot spin studio separate from Equinox called Soul Cycle. Mr. Spevak noted that Equinox Brickell will have an elite team of personal trainers – some of the best in the world – which will work with members not only at the club but also at a member’s residence if they so desire.
Jorge Perez kept his speech short and sweet but I think he did a terrific job in driving home the message that Brickell Heights is going to be at the center of the action in Miami. Located across the street from Mary Brickell Village and just one block from the upcoming Brickell City Centre, residents of Brickell Heights will have hundreds of shops, restaurants and bars at their doorstep. Mr. Perez also explained how Equinox came into the picture. He envisions a very healthy and active lifestyle for residents of Brickell Heights. He refers to Equinox as the “Rolls Royce of fitness” and, therefore, a perfect match for a luxury condo development such as Brickell Heights.
Below you will find four videos which cover the presentations that were given at last night’s Brickell Heights sales launch event:
Introduction
Brickell Heights promo video
Harvey J. Spevak, President & CEO of Equinox, presents
Jorge Perez, Chairman & CEO of The Related Group, presents
Brickell Heights Sales Presentation Through Google Glass
Brickell Heights will officially launch to the public starting next week on December 9th. However, reservations are now being accepted through select VIP brokers (such as myself) as part of the developer’s Friends & Family program. The starting prices shown towards the bottom of this page are for Friends & Family and are subject to change once the project officially launches next week. Brickell Heights is a two-tower condo development. At this time, only units in the east tower are available for reservation. Keep in mind that the east tower is closer to the water and will have better views than those residing in the west tower, so now is the time to act if you are contemplating making a reservation.
Yesterday afternoon, I met with the Brickell Heights Sales Director and she was kind enough to give me a presentation while I was wearing Google Glass to record it. At a later date, I will go more into detail about Google Glass and explain how I plan to apply this new technology to my real estate business. I have very big and exciting plans for it, so stay tuned! I will say, however, that at this time, Google Glass is not available to the public and can only be acquired by invitation. As far as I know, I am the only real estate agent in Miami who currently has Google Glass. In fact, there aren’t many people in Miami period who have it at this time.
The sales presentation for Brickell Heights was given to me in English and Spanish. Towards the bottom of this page you will find the English version followed immediately by the Spanish version. Before we get to those, I first want to provide a general overview of this exciting preconstruction condo development. As I mentioned in my last blog post, location is going to be a HUGE selling point for Brickell Heights because it will be located right in between Mary Brickell Village and the upcoming, 5.4 million square foot mixed-use development called Brickell City Centre.
Brickell Heights – Overview
Address – 850 South Miami Avenue, Miami, Florida 33131
Developer – The Related Group in collaboration with Crescent Heights
Number of units – the east tower of Brickell Heights has 358 total units
Number of floors – the east tower of Brickell Heights has 48 stories
Fitness – Equinox
Brickell Heights – Building Features
Dramatic double-height lobby designed by David Rockwell
World-class façade installation by renowned Argentinean artist Fabian Burgos
High-design condominiums with extraordinary contemporary finishes
Luxuriously landscaped pool terrace at the 8th floor with three pools including a lap pool for Equinox members
Elegantly appointed screening room available for private screenings
Exclusive residents-only rooftop Sky Pool deck with breathtaking views of Biscayne Bay and Miami Skyline
High-performance fitness studio
Equinox fitness center with 30,000 square feet across three levels
Soul Cycle Studio with 3,000 square feet
Two beautifully designed Entertainment Rooms available for private, social and business events
Engaging Kids’ Club dedicated to children’s activities
On-demand Concierge service with 24/7 multilingual staff, 24/7 security and receiving desk for mail and other deliveries
High-speed Internet access in all amenity areas
Unit Descriptions and Price Ranges (*Friends & Family pricing)
Line
AC SqFt
Floor Plan
FROM
$/SqFt
01
1206
2 Beds/2 Bath
$577,900
$479
02
859
1Bed + Den/2 Baths
$453,900
$528
03
1,276
2 Bed+Den /2.5 bath
$702,900
$551
04
960
1Bed+Den/2.5 Baths
$462,900
$482
05
965
1Bed+Den / 2 Baths
$454,900
$471
06
1,178
2Bed+Den/2 Baths
$570,900
$485
07
676
1 Bed/1Bath
$331,900
$491
08
1,054
2 Bed/ 2 Baths
$506,900
$455
09
856
1 Bed/1.5 Baths
$389,900
$462
10
843
1 Bed/1.5 Baths
$376,900
$447
The layouts indicated above are for units residing on floors 10-40. Larger floor plans are available starting on the 41st floor. Contact me for details. 1 bedroom units increase $2,000 per floor while 2 bedroom units increase $3,000 per floor.
Brickell Heights – Deposit Payment Structure
10% of purchase price at reservation
10% of purchase price at contract (1st quarter of 2014)
20% of purchase price at ground-breaking (mid-2014)
10% of purchase price at top-off (mid-2015)
50% of purchase price at closing (end of 2016)
Now that we have all that out of the way, let’s watch some videos.
Even if you do not have the means or motivation to acquire a condo in Miami at this time, I think most anyone reading this blog will find the video below fascinating. It does an amazing job in capturing the enormity of Brickell City Centre. At 5.4 million square feet across 9.1 acres, Brickell City Centre is an absolute monster and will forever change the landscape of Miami. Brickell is already one of the most sought after neighborhoods to live in all of South Florida. You throw into the mix a development of that size costing over one billion $US, and you are going to have a world-class neighborhood for the ages. In the video, the five large, empty lots just north and northeast of the Brickell Heights building site is where Brickell City Centre will be located. It is currently under construction and is projected to be completed in 2016, the same year that Brickell Heights is scheduled for completion. The arrows that I included in the video point out the site location for Brickell Heights.
For additional information related to Brickell Heights, visit my Brickell Heights building profile page. There you will find renderings, floor plans and an e-brochure. If you have an interest in reserving a unit, or have any questions whatsoever, please contact me immediately. I expect this project to sell out quickly and am already amazed by the response that I have had for it thus far. When it comes to convenience and having everything at your doorstep, you really can’t ask for a better location than Brickell Heights – especially at these prices!
I can be reached via email at [email protected] or on my cell at 786-247-6332.
Brickell Heights Development Site Tour Through Google Glass
Brickell Heights is the latest pre-construction condo project to be developed by Related Group. Location is going to be a HUGE selling point for this development due to its proximity to Mary Brickell Village and the upcoming Brickell City Centre. Residents of Brickell Heights will be just steps away from 5 million square feet of an array of luxury shops, restaurants and entertainment. Seeing is believing though, so I decided to hop in my car to give everyone a tour of the development site using Google Glass. You will see that Brickell Heights is directly across the street from Mary Brickell Village and just one block south of Brickell City Centre.
