Tokenizing Real Estate: Why Web3 Is Poised to Revolutionize Property Ownership
The real estate industry is on the brink of a digital revolution—and tokenization is at the heart of it. In a dynamic panel discussion held during a recent Web3 conference in Miami, real estate developer Diego Ojeda (The Rider Residences), Eric Mendelson from Avanti Way Realty, and David Saul Acosta representing E11EVEN Miami shared their bold insights on how blockchain, tokenized assets, and crypto-backed financing are reshaping the property landscape.
Now available to watch in full, this must-see video reveals what tokenization actually means, how it works in practice, and what it could mean for global investors, developers, and brokers.
What Is Tokenized Real Estate?
Tokenization refers to dividing real estate ownership into digital tokens on a blockchain, allowing for fractional ownership, borderless transactions, and far greater liquidity. The panel kicked off by exploring what tokenizing a property really means—”freedom,” “democratization,” and “access” were common themes echoed by all speakers.
How The Rider Residences Became a Crypto Trailblazer
Developer Diego Ojeda discussed how his project, The Rider Residences in Wynwood, has become a poster child for crypto-integrated sales. Following a viral crypto transaction that was even tweeted by Miami Mayor Francis Suarez, the project has embraced digital assets through strategic partnerships with fintech companies like Milo, allowing buyers to collateralize Bitcoin without liquidating.
Crypto’s Impact on Capital Raising and Ownership Structures
The panel explored how Web3 is changing how developers raise capital. Diego shared how tokenization—like his prior $16M raise via crowdfunding at Mohawk at Wynwood—unlocks entirely new buyer pools globally. By offering white-glove rental management and fully furnished units with no rental restrictions, The Rider is positioned as a prime candidate for tokenized ownership.
Why the U.S. Market May Lag Behind Internationally
Eric Mendelson from Avanti Way Realty highlighted how other regions, such as Dubai and Colombia, are already embracing tokenized platforms due to limited access to mortgage financing. In the U.S., he believes tokenization will gain traction slowly—but with the right education and strategic partnerships, it’s only a matter of time.
E11EVEN Hotel & Residences: A Web3 Case Study in Hospitality & Lifestyle Real Estate
David Saul Acosta spoke about 11 Hotel & Residences, one of the first major developments in Miami to accept crypto for deposits and purchases. With over $1B in sales, the success of E11EVEN’s integration of Web3 principles shows the power of aligning brand, audience, and technology. Their partnership with PMG and emphasis on understanding the crypto-native buyer was key to their success.
Misconceptions and Education: The Broker’s Role
Eric noted that despite growing crypto adoption, 99% of real estate agents in Miami still don’t know how to handle crypto transactions. Through his crypto real estate division at Avanti Way, he’s training agents to understand compliance, capital gains strategies, and how to leverage crypto—not just convert it.
Final Thoughts: Web3 in Real Estate Is Here to Stay
The panel concluded with a clear message: developers who embrace Web3 early—through tokenization, strategic partnerships, and authentic engagement with the crypto community—will be ahead of the curve. The Rider Residences, E11EVEN Hotel & Residences, and Avanti Way are living proof that real estate and blockchain are no longer separate worlds.
Dezer Development Secures $630 Million Construction Loan for Bentley Residences in Sunny Isles Beach
Dezer Development has officially closed a $630 million construction loan from Madison Realty Capital to finance the highly anticipated Bentley Residences in Sunny Isles Beach. The deal, announced on November 5, 2025, represents one of the largest construction loans in South Florida this year and underscores continued confidence in the region’s ultra-luxury condo market. Located at 18401 Collins Avenue, the 63-story tower will be the world’s first Bentley-branded residential building and is already over 50 percent pre-sold.
A Landmark Deal in South Florida’s Luxury Market
The $630 million loan marks a major milestone for the project, ensuring that construction moves forward at full speed. The financing reflects strong lender confidence in both Dezer Development and the luxury-branded residence segment, which has thrived in recent years despite broader market uncertainty.
Design, Amenities, and the “Dezervator”
Designed by Sieger Suarez Architects, Bentley Residences will rise 63 stories and feature 216 oceanfront residences, each combining elegant automotive-inspired design with sophisticated coastal living. Every unit will include private terraces—some with pools—along with Gaggenau kitchens, Italian cabinetry, and spa-style bathrooms. Among its standout amenities will be a cigar lounge, whiskey bar, private restaurant by chef Todd English, wellness spa, and a 20,000-square-foot oceanfront pool deck.
A signature feature of the project will be Dezer’s patented “Dezervator” car elevator system, allowing residents to drive directly into their private sky garages. This amenity, first introduced at the Porsche Design Tower, has become a hallmark of Dezer’s developments, marrying engineering innovation with luxury convenience.
The Vision Behind Bentley Residences
Gil Dezer, president of Dezer Development, continues to redefine luxury living in Sunny Isles Beach through partnerships with global brands like Porsche and Bentley. By integrating automotive design principles into architecture, Dezer aims to offer residents an experience that embodies precision, craftsmanship, and exclusivity. The project reflects Bentley Motors’ design ethos, from its diamond-patterned façade to its meticulously curated interiors that evoke the feel of a handcrafted Bentley vehicle.
The success of Bentley Residences’ pre-sales—priced from approximately $5.8 million to $37.5 million for penthouse residences—demonstrates the strength of demand for branded residences that blend lifestyle, design, and prestige. With more than half of the units already sold, Bentley Residences has quickly become one of the most desirable developments in South Florida’s luxury real estate market.
Construction Timeline and Market Impact
Construction at the Bentley Residences site is already underway, with foundation work nearing completion and vertical construction expected to accelerate following the loan closing. The project is scheduled for completion in 2028, bringing another global luxury brand to the Sunny Isles skyline.
For the broader market, this milestone signals continued confidence from both lenders and buyers in the high-end sector. The transaction also sets a new benchmark for financing in South Florida, reinforcing the region’s position as a hub for branded luxury living. Developers, brokers, and investors alike will be watching closely as Bentley Residences takes shape—its progress will likely influence future financing and branding strategies across Miami’s evolving skyline.
A Defining Project for Sunny Isles Beach
The Bentley Residences joins a roster of elite branded developments transforming Sunny Isles Beach, a submarket already known for projects like Porsche Design Tower and Residences by Armani Casa. Yet Bentley’s debut promises to take the concept even further, combining automotive innovation with world-class amenities and design.
As one of the tallest oceanfront residential towers in the U.S., Bentley Residences will stand as both an architectural icon and a testament to Miami’s luxury real estate evolution. Backed by substantial financing and global brand power, the project reaffirms Sunny Isles Beach’s status as one of the most desirable ultra-luxury destinations in the world.
HQ Residences Miami Launches: A New Era of Branded Condo Living in Edgewater
Miami’s Edgewater neighborhood is set to welcome a bold new addition to its skyline with the launch of HQ Residences Miami. The project represents the first-ever residential development by the lifestyle brand behind HQ Hotels & Residences, led by hospitality visionary Sam Nazarian alongside entertainment icon Marc Anthony. Developed in partnership with Black Salmon, The Boschetti Group, and Constellation Group, the 35-story tower at 422 NE 29th Street introduces 229 branded condominium homes to one of Miami’s most dynamic districts.
Location & Unit Mix Tailored for Modern Urban Living
Situated at the crossroads of the Design District, Wynwood, and the burgeoning Midtown corridor, HQ Residences Miami will place residents within minutes of retail, dining, waterfront parks, and Miami International Airport. The residences range from one- to three-bedroom layouts spanning 721 to 2,074 square feet and culminate in eight exclusive penthouses. Pricing starts at approximately $850,000, with higher-floor and penthouse residences offering panoramic bay and skyline views. With this price point, HQ Residences Miami will fill a gap between the mid-tier and ultra-luxury condo towers in Edgewater.
Hospitality-Driven Design & Iconic Architecture
Externally, HQ Residences Miami features a sculptural diagrid façade that creates a distinctive addition to Edgewater’s skyline. Internally, the design marries warm materials, floor-to-ceiling glazing and expansive terraces framing Biscayne Bay and the Miami skyline. Interiors are curated by DesignAgency and Craft while the architecture is handled by the internationally-acclaimed firm Arquitectonica.
Elevated Amenities Built Around Lifestyle Pillars
The amenity offering at HQ Residences Miami spans 15,756 square feet across two floors and is anchored around four core pillars of contemporary living: Wellness, Entertainment, Community and Art.
On Level 34, a dedicated wellness floor designed in collaboration with THE WELL founder Kane Sarhan features contrast-therapy circuits, hammam, sauna, steam and plunge pools, a state-of-the-art fitness center, and an open-air training terrace. On the floor above, entertainment takes centre stage with a podcast studio, chef’s kitchen including TOMA Gourmet by Sofia Vergara and her son Manolo, and Jack’s NYC Coffee arriving in Miami for the first time. At night, “Marc’s” – a speakeasy curated by Marc Anthony – offers vinyl collections and skyline views, while the HQ Social Club connects residents to curated experiences city-wide.
Brand DNA Meets Residential Performance
While HQ Hotels & Residences has previously focused on hospitality, this Miami development marks its first residential tower. Through this branded-residence model, the building infuses hotel-style services and lifestyle programming into a full condominium offering. Nazarian explains that living spaces are designed to foster connectivity, creativity and belonging—core traits of the brand’s DNA.
Bringing Hospitality Home
As HQ Residences Miami begins sales, anticipation continues to build around the brand’s first-ever residential tower. The project represents a pivotal step in the evolution of Edgewater, bringing hospitality-level experiences and curated lifestyle programming into a full-ownership setting. By merging design, wellness, and community under one roof, the development introduces a new benchmark for branded living in Miami.
Whether you’re seeking a home that blends five-star amenities with the privacy of condominium ownership—or a design-forward residence in one of Miami’s fastest-growing neighborhoods—HQ Residences Miami is poised to redefine what it means to live in Edgewater.
Nobu Hospitality and Foster + Partners Reveal 619 Brickell — Luxury Tower Rising Just South of Icon Brickell
Nobu Hospitality and world-renowned architecture firm Foster + Partners have officially announced 619 Brickell, a 74-story luxury residential tower set to rise in the heart of Miami’s Brickell district. The project marks Nobu’s first branded residence in Miami and a major milestone for the city’s ever-evolving skyline. Designed by Foster + Partners in collaboration with Sieger Suarez Architects, 619 Brickell will bring together the artistry of Japanese minimalism with the contemporary sophistication that defines Miami’s urban core. The development will be located immediately south of Icon Brickell, placing it along one of Brickell’s most desirable waterfront stretches with sweeping views of Biscayne Bay.
According to the official announcement, 619 Brickell will include approximately 300 luxury residences paired with 90,000 square feet of private amenities. The amenity offerings are expected to rival the city’s top luxury developments, featuring a full-service spa and wellness retreat, a state-of-the-art fitness center, a poolside café, and dedicated residents’ lounges. In true Nobu fashion, the building will also introduce Miami’s second Nobu restaurant, which will occupy the ground level and feature a distinctive circular design overlooking Biscayne Bay. The integration of the restaurant directly into the tower’s design underscores the development’s focus on merging hospitality and home living—offering residents the seamless Nobu lifestyle experience that has made the brand a global symbol of luxury.
Foster + Partners’ vision for 619 Brickell embraces a blend of natural materials, open spaces, and organic textures to reflect Nobu’s timeless design ethos. The architecture is expected to complement Miami’s skyline while introducing a refined new silhouette to a stretch of Brickell defined by commercial and residential towers. Developers 13th Floor Investments and Key International described the project as “the perfect convergence of design, service, and lifestyle,” emphasizing their goal of elevating Miami’s standard for branded residential living.
For the Miami real estate market, 619 Brickell represents a major moment in the ongoing evolution of branded residences. Nobu’s expansion into Miami reflects a growing global trend of hospitality brands entering the luxury condominium sector, offering not just architectural prestige but also curated service and lifestyle experiences. The collaboration with Foster + Partners adds architectural weight to the project, ensuring 619 Brickell will stand out in both design and stature.
Beyond the brand name, 619 Brickell’s location immediately south of Icon Brickell positions it among Miami’s most valuable parcels of waterfront land. Its proximity to Brickell Key, Brickell City Centre, and the city’s financial center gives it unparalleled access to both business and leisure. With 90,000 square feet of amenities and a waterfront Nobu restaurant, the development is poised to redefine luxury living in Brickell, fusing culinary excellence with world-class residential design.
As details surrounding unit mix, pricing, and delivery timelines begin to surface, 619 Brickell is expected to draw strong interest from investors, brokers, and buyers seeking a new level of branded sophistication in Miami. For those tracking Miami’s luxury condo landscape, the announcement further underscores the city’s continued rise as one of the world’s premier destinations for design-driven, lifestyle-oriented real estate.
Ytech Secures $565M Construction Loan for The Residences at 1428 Brickell
On November 3, 2025, JLL’s Capital Markets team announced the arrangement of approximately $565.35 million in construction financing for The Residences at 1428 Brickell, a 70-story ultra-luxury condominium tower being developed by Ytech in Miami’s Brickell Financial District. The floating-rate loan has a term of approximately 4.25 years and is provided by senior lender JPMorgan Chase and junior lender Sculptor Real Estate. This financing marks one of the largest construction loans closed for a condo development in South Florida in 2025, signaling strong institutional confidence in Ytech’s project and the Brickell luxury condo market more broadly.
Project Overview and Unique Features
The Residences at 1428 Brickell will comprise 195 luxury homes spanning two- to four-bedroom plus den configurations, with unit sizes ranging from approximately 1,800 to 8,900 square feet. Designed by renowned architecture firms ACPV Architects (led by Antonio Citterio) and Arquitectonica, the tower will feature an innovative “solar backbone” on its west façade that incorporates more than 500 photovoltaic-integrated glass panels (nearly 20,000 square feet) to partially power the building. Additionally, the development will offer roughly 80,000 square feet of resident-only amenities—such as resort-level pools, a two-story Owners Club, wellness facilities and a rooftop observatory—reinforcing the ultra-luxury positioning of the building. Groundbreaking took place in November 2024 and the largest mat foundation pour ever executed in Brickell was completed in September 2025. 1428 Brickell is slated for delivery in Q4 2028.
Sales Momentum and Market Implications
As of October 2025, the project had achieved approximately 57% presold status, demonstrating meaningful early demand despite a broader macro environment of rising costs and shifting condo market dynamics in South Florida. International buyers, particularly from Latin America and Europe, as well as domestic buyers from cities like New York, Chicago and San Francisco, are reportedly participating in the sales.
The successful financing underscores the market’s confidence in high-end condo developments in Brickell—especially those that offer differentiated features like sustainability integration, large-format units, and full-service amenities. The scale of the loan also suggests that lenders continue to deploy significant capital into luxury residential product even as some sectors of real estate face headwinds.
Why This Deal Matters for Miami Real Estate
Capital markets validation: A $565 million loan demonstrates that financial institutions are willing to back large-scale luxury condo projects in Miami, even amid rising interest rates and construction cost pressures.
Sustainability and innovation: The solar-integrated façade sets a new benchmark for ultra-luxury residential product by combining high-design with energy-producing glass—an attribute that may help differentiate in a competitive market.
Luxury product demand: The presale performance (57%+ sold) highlights strong buyer demand for larger, premium residences—averaging over 1,800 square feet—in Brickell, a neighborhood traditionally known for smaller, investor-oriented units.
Construction momentum: With the mat pour already completed and delivery scheduled for 2028, the project is now entering a phase of execution with secured financing, which often de-risks the proposition for buyers and lenders.
In summary, by securing a landmark financing package and progressing into construction, The Residences at 1428 Brickell is poised to become a standout entry in Miami’s ultra-luxury condo segment. For developers, lenders, buyers and market watchers alike, this deal reflects both the elevated expectations of luxury real estate today and the evolving standards for design, sustainability and amenities.
Ritz-Carlton Residences Planned for North Bay Village by Related Group and Macklowe Properties
The North Bay Village skyline is set to welcome a new luxury landmark. According to The Real Deal, Related Group and Macklowe Properties are partnering to develop a two-tower waterfront condominium project on Harbor Island that will carry the prestigious Ritz-Carlton brand. The development marks a significant step in the transformation of North Bay Village and represents Macklowe’s first major project in South Florida.
A Landmark Development on Harbor Island
Located at 8000 and 7946 East Drive, the site has been approved for two 43-story towers rising 500 feet, with plans calling for a total of 364 luxury residences. Designed by renowned Miami-based architecture firm Arquitectonica, the twin-tower project will combine elegant design, top-tier amenities, and Ritz-Carlton’s globally recognized standard of hospitality and service. The development will also feature approximately 800 parking spaces—nearly two per unit—providing an unusually high ratio for a luxury waterfront property.
Lifestyle Amenities and Waterfront Appeal
Beyond its impressive scale, the Ritz-Carlton Residences in North Bay Village will offer a lifestyle tailored to the city’s growing base of high-end buyers. Plans include a 42-slip private marina, allowing residents direct access to Biscayne Bay, as well as a 9,000-square-foot public park designed to enhance the pedestrian experience along the waterfront. Together, these features underscore the developers’ commitment to blending exclusivity with community access—an increasingly important factor in today’s urban luxury developments.
The Power of the Ritz-Carlton Brand
The Ritz-Carlton name continues to be one of the most powerful in luxury real estate, often commanding a premium in markets around the world. Miami is no exception, with existing Ritz-Carlton branded residences in Miami Beach and Coconut Grove setting a high bar for service, architecture, and resale value. The North Bay Village project builds on that legacy while introducing the brand to an emerging waterfront neighborhood positioned between Miami and Miami Beach. For both domestic and international buyers, the combination of the Ritz-Carlton name, waterfront location, and Related’s development pedigree makes this one of the most anticipated launches in Miami’s preconstruction pipeline.
Confidence in North Bay Village’s Transformation
Once a quiet island community, North Bay Village has been undergoing a gradual renaissance, attracting major developers eager to capitalize on its waterfront potential and proximity to key business and entertainment districts. The arrival of a Ritz-Carlton-branded project signals a new chapter for the area—one that aligns it with Miami’s most desirable neighborhoods. For Related Group, the project continues its expansion of branded luxury residences, while for Macklowe Properties, it represents a major entry point into the South Florida market.
What Comes Next
Details on pricing, floor plans, and delivery timelines have not yet been released, but the scale and brand positioning suggest that pricing will be competitive with other Ritz-Carlton-branded residences in Miami, where per-square-foot prices often exceed $1,500. Buyers can expect the full range of five-star amenities and services synonymous with the brand, from concierge and valet to spa, wellness, and waterfront leisure offerings. As the project moves forward, it will be one to watch—both for investors seeking premium branded residences and for those tracking North Bay Village’s emergence as Miami’s next luxury waterfront enclave.
Prosper Group & Versluys Group Announce $650M Joint Venture Project in Brickell Along the Miami River
Credit: Prosper Group
Miami-based Prosper Group has just announced a bold new joint venture with Belgian luxury developer Versluys Group to develop a $650 million ultra-luxury waterfront residential tower along the Miami River in Brickell. The project marks Versluys’ official entry into the U.S. market and underscores the continued global demand for high-end Miami real estate.
The development will span three adjacent prime parcels at 99 SW 7th Street, 66 SW 6th Street, and 625 SW 1st Avenue — already acquired earlier this year by Prosper Group. The tower is planned to be a 60-story landmark featuring 158 residences and more than 300 feet of direct Miami River frontage, with delivery anticipated in 2028.
Why This Deal Matters
Global developers are betting on Miami: By partnering with a century-old European luxury brand, Prosper Group is signaling that Miami remains a top-tier global market for luxury residential product. Versluys’ history—founded in 1908 and known for high-end coastal developments in Belgium and the Netherlands—brings European craftsmanship and design elegance to the table.
Riverfront living meets urban convenience: The site’s location on the Miami River offers a unique blend of walkability, waterfront lifestyle and connectivity. Residents will benefit from direct river frontage (and implied boating/yachting access to Biscayne Bay), proximity to Brickell City Centre’s retail, dining and entertainment, and easy access to I-95, Miami International Airport, and the Brightline rail service.
Differentiation in a competitive luxury market: Many high-end Miami projects focus on the bayside or beachfront; this one stands out by embracing the river corridor, offering a somewhat unique vantage in the dense Brickell core. With only 158 units and direct frontage, the “low-density luxury tower” model may attract deep-pocketed buyers seeking lifestyle, exclusivity and design pedigree.
Project Details to Watch
158 residences in a single 60-story tower – emphasizing exclusivity.
300+ feet of river frontage, allowing expansive waterfront views and potential for water-amenities.
The design ethos: Merge European tradition (Versluys) with Miami dynamics (Prosper). Versluys’ CEO Bart Versluys emphasizes “uncompromising quality standards, unmatched attention to detail … values that align seamlessly with Prosper Group.”
Delivery slated for 2028, offering a multi-year window for pre-construction marketing, sales, and value ramp.
Placement in the Brickell Financial District along the Miami River positions it to appeal not just to local buyers but international investors looking for prestige and liquidity.
Strategic Implications for Miami Real Estate
Riverfront resurgence – This confirms the Miami River corridor is being elevated as a serious luxury residential destination, not just the beach or bayfront.
Investor confidence – Even with high interest rates and construction cost pressures, the fact that such a project can be announced indicates confidence in Miami’s long-term luxury demand.
Brand entry/expansion – Brand entry/expansion – European luxury developers are entering Miami, which could intensify competition and raise the standard for interior finishes, amenities, and overall branding in the luxury condo sector.
Marketing leverage – For brokers and developers, this becomes a landmark “halo” project: seldom-seen unit count (158), prime location, heavyweight global partner. That can shape comparables and pricing expectations.
That project features two towers rising 44 and 46 stories from a shared podium and is already more than halfway complete. The announcement of the new Prosper–Versluys tower builds on that momentum and further establishes the Miami River as one of the city’s next great frontiers for luxury residential development.
Why This Matters for Buyers, Investors & Industry Stakeholders
For buyers: If you’re in the market for a luxury Miami condo, this project offers something rare: a smaller unit count, major brand partner, river-front frontage and a delivery timeline that allows time to plan.
For investors: The entry of a European luxury developer alongside an established local player could signal a premium pricing tier, potentially influencing resale values in Brickell’s waterfront market.
For industry professionals: Brokers, architects, lenders and contractors should take note — the market is still clearing large deals, meaning late-cycle luxury product in Miami continues to have legs.
For neighborhood evolution: Brickell’s identity is shifting — from high-rise condos above the shops, to fully integrated waterfront living with yachting access, riverwalk connectivity and mixed-use activations along the river.
Conclusion
This announcement from Prosper Group and Versluys Group is more than just another condo tower—it’s a strategic statement that the Miami River corridor is now firmly in play for ultra-luxury residential development. With a high-profile international partner, a prime waterfront site in Brickell, and a relatively low number of units, this project may become a benchmark for what luxury living looks like in Miami’s evolving skyline.
Miami-Dade Condo Sales Rise Year-Over-Year for the First Time in 17 Months
Miami-Dade County’s condo market showed encouraging signs of strength in September 2025, marking the first time in several months that existing condo sales have increased year-over-year. According to the latest report from the MIAMI Association of Realtors (MIAMI) and the Southeast Florida MLS (SEFMLS), existing condo transactions rose 2.4%, climbing from 883 sales in September 2024 to 904 this year.
The gains were broad-based across price points. Affordable condo sales, defined as transactions priced at $250,000 and below, jumped 30.3%, rising from 122 to 159 closed sales. Meanwhile, the luxury condo segment ($1 million and up) also saw double-digit growth, increasing 12.7% from 118 to 133 transactions. These figures helped push total condo dollar volume up 18.07% year-over-year, reaching approximately $676 million in September.
Condo pricing remained stable despite the increase in activity. The median sale price held steady at $420,000, reflecting a balanced market where both buyers and sellers are adjusting to current conditions. Inventory levels also expanded, rising 19.8% year-over-year from 10,532 active listings to 12,620. While that increase offers buyers more options, supply remains roughly 16.7% below 2019 levels, suggesting that overall inventory is still limited compared to pre-pandemic norms.
Homes continued to sell at a steady but deliberate pace. The median time to contract for condos was 75 days, and the median time to sale was 115 days, slightly longer than a year ago but typical for a market finding balance. Miami-Dade now has 14.2 months of supply of existing condos, up from 11.9 months a year earlier — solidly a buyer’s market by traditional standards, which generally define six months of supply as balanced.
Importantly, this is the first time in many months that Miami’s condo market has shown positive year-over-year growth, offering an optimistic signal that demand could be stabilizing after a quieter first half of the year. The rebound in both affordable and luxury segments highlights renewed confidence among local and out-of-state buyers alike.
Looking ahead, October’s results will be closely watched to see whether this marks the start of a sustained recovery. There’s also growing speculation that a new wave of migration from New York could further boost Miami’s condo demand. With the odds of socialist candidate Zohran Mamdani winning New York City’s mayoral race reportedly at 93%, many New Yorkers are said to be reconsidering their long-term plans. If even a fraction of those residents follow through on relocating, Miami’s condo market could continue to benefit from that ongoing demographic shift in the months to come.
Kerzner International Announces SIRO Brickell — a Wellness-Focused Landmark Coming to the Heart of Brickell
Brickell’s evolution into a world-class urban destination continues with the announcement of SIRO Brickell, the first U.S. outpost of Kerzner International’s wellness-driven hospitality brand. Following the $45 million acquisition of a prime site previously owned by Swire Properties, Kerzner has now revealed plans for a transformative mixed-use project that will blend fitness, recovery, and luxury living in the heart of Miami’s Financial District.
A New Kind of Urban Retreat
Scheduled to open in 2030, SIRO Brickell will feature 180 hotel rooms, 350 branded residences, and state-of-the-art fitness and recovery amenities. The project marks the fourth in SIRO’s expanding global pipeline—joining upcoming destinations in Los Cabos, Riyadh, and Tokyo—and will serve as a showcase for the brand’s mission to redefine hospitality through wellbeing, performance, and purpose-driven living.
According to Kerzner International CEO Philippe Zuber, “SIRO is our disruptor brand; designed to meet the evolving demands of a new generation of travelers who prioritize wellbeing, performance and purpose.” Miami, he added, offers the perfect stage for the brand’s U.S. debut.
Local Expertise, Global Vision
To bring the project to life, Kerzner has partnered with Miami-based 13th Floor Investments and Forse Holdings as local development partners. Both firms bring extensive experience shaping high-impact destinations across South Florida. 13th Floor, led by Managing Principal Arnaud Karsenti, has developed several transformative projects including Link at Douglas and Casa Cipriani Miami. “Brickell has become one of the world’s leading global destinations,” said Karsenti. “This makes it the ideal location to launch SIRO’s flagship project in the U.S.”
A Catalyst for Brickell’s Next Chapter
SIRO Brickell will rise at a time when Brickell is rapidly redefining itself as more than just a financial center. The neighborhood—home to some of Miami’s tallest towers, most exclusive residences, and a growing roster of world-class dining and retail—continues to attract global attention. The addition of a wellness-focused brand like SIRO further diversifies Brickell’s lifestyle offerings, catering to travelers and residents who value balance, health, and design-led living.
The Miami debut of SIRO comes amid a wave of U.S. expansion for Kerzner International, whose other flagship brands include Atlantis, One&Only, and Rare Finds. Later this year, Kerzner will unveil One&Only Moonlight Basin Resort and Private Homes in Montana, followed by a new property in New York’s Hudson Valley—further cementing its reputation for redefining luxury and lifestyle experiences around the world.
