Shoma Bay Elevates Miami Luxury Living with Rolls-Royce Perks and Unmatched Amenities

Shoma Bay in North Bay Village
Shoma Bay in North Bay Village

Miami is no stranger to luxury, but Shoma Bay, a new 24-story tower in North Bay Village set to open in 2026, is taking things to a whole new level. The latest project by Shoma Group is making waves not just for its stunning architecture or prime location off the John F. Kennedy Causeway but for an extraordinary amenity that’s sure to turn heads—a chauffeured Rolls-Royce Cullinan available to all residents. Yes, you read that right. Imagine having a Rolls-Royce at your beck and call to cruise around Miami in style. Let’s dive into what makes Shoma Bay the epitome of luxury living in the Magic City.

Shoma Bay isn’t just another high-rise; it’s a lifestyle destination designed to cater to the most discerning buyers. With 333 units ranging from one to three bedrooms, plus 10 exclusive penthouses, Shoma Bay promises to offer something for everyone looking for a luxurious place to call home. But what truly sets it apart are the unique amenities that go far beyond the typical offerings of high-end condos.

The crown jewel of Shoma Bay’s amenities is undoubtedly the Rolls-Royce Cullinan—a vehicle synonymous with elegance and sophistication. Residents will have access to this chauffeured luxury SUV for trips within a 10-mile radius, including key locations like Miami International Airport, the Bal Harbour Shops, and the Miami Design District. It’s a perk that redefines convenience and luxury, ensuring that every outing is a memorable one.

Stephanie Shojaee, one half of the power couple leading Shoma Group, explains, “We offer residents access to a bespoke Rolls-Royce to enhance the luxurious lifestyles they will experience at Shoma Bay. This kind of amenity goes beyond traditional luxurious features such as high-end appliances or premium finishes.”

Shoma Bay is all about creating an environment where residents can live their best lives. The development features a wide range of amenities that cater to various aspects of luxury living:

  • Pet Spa: Because your fur babies deserve the best too.
  • Golf Simulator: Perfect for channeling your inner Tiger Woods without leaving the building.
  • Zen Garden: A peaceful retreat where you can relax and unwind.
  • Wine Club: Elevate your happy hours with curated selections and exclusive tastings.

And if that’s not enough, Shoma Bay is also set to include what might be the most luxurious Publix in Florida, along with a rooftop lounge offering stunning views and a place to socialize with neighbors.

The integration of high-end brands like Rolls-Royce into real estate developments is a growing trend, especially in markets like Miami, where affluent buyers are looking for more than just a place to live—they’re looking for a complete lifestyle experience. As the first Latina U.S. ambassador for Rolls-Royce, Stephanie Shojaee sees this collaboration as a natural extension of Shoma Group’s commitment to luxury.

While the Rolls-Royce Cullinan might seem like the ultimate amenity, Shoma Group has hinted that more surprises are in store. One highly anticipated feature is a distinguished high-end restaurant, though the name remains under wraps for now. This, combined with the development’s other luxurious offerings, ensures that Shoma Bay will be a landmark of opulence in Miami.

With units starting at $750,000, Shoma Bay is positioning itself as one of Miami’s most desirable addresses. Whether you’re drawn to the idea of having a Rolls-Royce at your disposal, the array of exclusive amenities, or simply the chance to be part of a community that celebrates luxury, Shoma Bay offers an unparalleled living experience.

M-Tower’s Expansion: Meeting Miami’s Rising Residential Demand

M-Tower in Miami
M-Tower in Miami

Miami Dade’s Water and Sewer Department has recently agreed to provide utilities for additional units beyond what was initially planned for M-Tower, a 57-story residential building situated at 56 Southwest 1st Street in downtown Miami. This revision reflects a growing demand for residential space in the heart of Miami, and the project aligns with the city’s vision for urban development.

In early July, a revised utility agreement was recorded, now stating that the M-Tower development will encompass 765 apartments, 4,708 square feet of retail space, and 5,000 square feet for a full-service restaurant. This is a notable increase from the previously planned 675 apartments, adding 90 more units to the development.

This increase in density highlights the growing demand for residential spaces in downtown Miami. The city’s vision for urban development is further realized through such projects, encouraging more people to live in the city center and fostering a vibrant urban community.

M-Tower is being developed by Lions Group NYC and Fortis Design + Build, operating under Downtown 1st St LLC. The tower, designed by Nichols Architects, will rise 57 stories across the sites at 56 and 70 Southwest 1st Street, near Miami’s Government Center. The project also involves Naturalficial as the landscape architect and Kimley-Horn as the civil engineer.

A key feature of M-Tower is its public parking garage, which will offer nearly 700 spaces, alongside commercial and retail spaces at the ground floor level. The building’s design and amenities aim to enhance the overall streetscape and living experience for residents.

The residential units within M-Tower will offer a mix of studio, one-bedroom, and two-bedroom apartments. The ninth floor is set to host an array of amenities, including a landscaped outdoor deck featuring two pools. Additionally, the project will incorporate integrated art murals for the eight-story parking garage, selected by the Miami Parking Authority, adding a cultural touch to the structure.

The Federal Aviation Administration (FAA) approved permits for M-Tower in early July, allowing the building to reach 605 feet above ground or 615 feet above mean sea level. These permits, approved on July 2, 2024, are valid until January 1, 2026.

Total demolition permits have already been approved and issued for the sites at 56 and 70 Southwest 1st Street. The BG Group LLC is listed as the contractor for this demolition work, estimated to cost approximately $505,000. The site previously housed a 56-year-old municipal parking garage, which will be demolished to make way for the new development.

The expansion of M-Tower marks a significant step in addressing Miami’s growing residential needs. With its modern design, strategic location, and comprehensive amenities, M-Tower is set to become a landmark in downtown Miami’s urban landscape. This project not only caters to the increasing demand for residential units but also contributes to the city’s vision of a dynamic and integrated urban community.

830 Brickell Secures $565 Million Construction Loan

830 Brickell in Downtown Miami
830 Brickell in Downtown Miami

Miami’s skyline is set to welcome a new architectural marvel this fall as 830 Brickell, a 57-story, 640,000-square-foot Class A+ office tower, nears completion. Securing a $565 million long-term loan from TYKO Capital, this development underscores its significance as a base for many firms establishing their first Miami office, with over 90 percent of the building’s tenants being new to the market.

Designed by the renowned architecture firm Adrian Smith + Gordon Gill and featuring interiors by Italian architecture and design company Iosa Ghini Associati, 830 Brickell stands out as the first stand-alone Class A+ office building in Brickell in over a decade. The tower, developed by OKO Group and Cain International, is already fully leased and is in the process of receiving its Temporary Certificate of Occupancy in phases, with tenants actively building out their spaces.

Since construction began in 2020, leasing rates at 830 Brickell have more than doubled, setting a new high standard for Miami’s office market. Initially, office space was priced between $60-$70 per square foot. Recent leases have closed above $150 per square foot, while the Brickell submarket averages around $100 per square foot. This remarkable increase highlights the tower’s premium appeal and the growing demand for high-quality office space in Miami.

TYKO Capital, a commercial real estate private equity and private credit investment management platform, is a joint venture between Adi Chugh and a Florida-based hedge fund. Established in August 2023, TYKO focuses on institutional borrowers and assets in top-tier markets, investing across the entire capital stack and all asset classes. The successful securing of favorable financing terms for 830 Brickell by TYKO Capital marks a significant milestone for the project.

Vlad Doronin, Chairman and CEO of OKO Group, and Jonathan Goldstein, CEO of Cain International, expressed their excitement: “Our ability to secure favorable financing terms for 830 Brickell is a fitting capstone to the building’s success. 830 Brickell has acted as a catalyst for a historic wave of business migration into South Florida, positioning itself as the base for the world’s premier finance, technology, and professional services firms and propelling an office market that continues to outperform other major cities.”

830 Brickell hosts a roster of top-tier financial, technology, and professional services firms, including Microsoft, Citadel, Kirkland & Ellis, Marsh Insurance, Sidley Austin, CI Financial (Corient), Thoma Bravo, Santander Bank, and A-CAP, among others. Many of these firms are currently building out their interior spaces in anticipation of the building’s completion.

The tower’s amenities will include a top-floor restaurant and bar/private club with menus developed alongside a three-Michelin-starred chef, offering expansive views of the city and Biscayne Bay. Other features include a world-class health and wellness center, conferencing facilities, an outdoor terrace, cafés, and street-level retail. The building is conveniently located near multiple transit options, including Metrorail and Metromover, the Brightline, walking paths, cycling lanes, and bay access points. It is also close to Miami’s top residential and lifestyle neighborhoods such as the Design District, Wynwood, Edgewater, and Miami Beach.

Foundation Pour Completed for Mercedes Benz Places Miami

Mercedes-Benz Launches Mercedes Benz Places
Construction Update for Mercedes Benz Places Miami

The foundation pour for the impressive 67-story Mercedes Benz Places Miami has been successfully completed, as announced by the developer on their social media account. This significant achievement sets the stage for the vertical construction, which is scheduled to commence in July.

The foundation pour took place in the last week, involving a colossal effort with over 10,000 cubic yards of concrete being transported to the site. This marks one of the largest concrete pours in the region, highlighting the scale and ambition of the project.

Mercedes Benz Places is not just another building; it is one of the largest developments currently under construction in Florida. The project spans an impressive 2.5 million square feet, making it a significant addition to the state’s skyline.

Upon completion, Mercedes Benz Places will feature 791 residential units, providing luxurious living spaces in the heart of the city. In addition to the residential units, the development will include office spaces, a hotel, retail outlets, and various amenity spaces, offering a comprehensive and vibrant community for its residents and visitors.

With the foundation pour now completed, all eyes are on the upcoming vertical construction phase set to begin in July. As the tower begins to rise, it will not only transform the skyline but also set new standards for mixed-use developments in the region.

Boasting 791 residences ranging from studios to three-bedroom condominiums, each unit offers panoramic views of Miami, Biscayne Bay, and the Atlantic Ocean. Beyond its residential offerings, the tower will feature 130,000 square feet of amenities and hospitality space, 200,000 square feet of office space, a 174-key hotel, retail outlets, and ample on-site parking.

What sets Mercedes-Benz Places apart is its commitment to innovation and sustainability. The project incorporates cutting-edge mobility solutions, including EV charging stations, valet parking, and bike-sharing programs, ensuring residents embrace a seamless urban lifestyle. Moreover, sustainability lies at the core of its design, with initiatives such as energy-efficient production and water conservation contributing to a greener, more eco-conscious community.

Introducing First & Fifth: A New Icon in Downtown Miami’s Skyline

First & Fifth at 49 NW 5th Street In Downtown Miami
First & Fifth at 49 NW 5th Street In Downtown Miami

Oak Row Equities has made a bold move in the heart of Downtown Miami with its recent acquisition of 49 Northwest 5th Street, heralding the dawn of First & Fifth, a visionary 45-story multifamily tower. This off-market purchase, secured for $38.5 million with seller financing, marks a significant step in the company’s commitment to shaping South Florida’s urban landscape.

Designed by ODP Architecture & Design, First & Fifth draws inspiration from Miami’s rich Venetian architecture of the early 20th century, blending historical charm with contemporary flair. The design features prominent arches reminiscent of the Doge Palace in Venice, creating a unique silhouette against Miami’s skyline.

The 700,000-square-foot tower will host 500 multifamily units, each offering high-end finishes and sweeping city views. Bright, airy spaces emphasize the open feel of urban living, tailored to meet the demands of modern residents seeking both luxury and convenience.

Situated strategically across from MiamiCentral Station, First & Fifth enjoys unparalleled connectivity as the central nexus for South Florida’s major train systems: Brightline, Metrorail, Tri-Rail, and Metromover. This prime location places residents within walking distance of Miami’s dynamic urban core, including Miami Dade College’s Wolfson Campus, the federal courthouse, and the Miami Heat’s arena.

Erik Rutter, Managing Partner at Oak Row Equities, articulates the project’s vision: “First & Fifth exemplifies our belief that proximity to transportation hubs is pivotal in shaping urban living choices in South Florida.” This sentiment is echoed by David Weitz, Managing Partner, who emphasizes the project’s culmination of foresight and collaboration.

First & Fifth not only enhances the skyline but also reflects Oak Row Equities’ dedication to transit-oriented development. This approach is central to their portfolio, which includes notable projects like The Oasis, Wynwood Plaza, and others strategically positioned near transit nodes to maximize connectivity across the region.

As Oak Row Equities prepares to introduce First & Fifth to the capital markets and prospective tenants, anticipation mounts for a new chapter in Miami’s urban evolution. With its blend of historical inspiration, modern design, and strategic location, First & Fifth promises to redefine urban living in Miami, offering a vibrant lifestyle where convenience meets luxury.

Stay tuned as First & Fifth rises to prominence, a testament to Miami’s growth and Oak Row Equities’ commitment to innovation in urban development.

First & Fifth in Wynwood

Tower Near Arsht Center to Soar Higher Than Initially Planned

14th Street Tower Construction Update
14th Street Tower Construction Update

Miami’s skyline is about to undergo another transformation as plans for a new tower near the Arsht Center have been formally filed, revealing an increase in height beyond initial expectations. This development signals not only the city’s continued growth but also the adaptability and evolution of urban architectural projects.

According to recent filings submitted on June 6th to Miami-Dade officials for zoning approval, the tower is now slated to rise 30 stories above ground, reaching an impressive height of 353 feet. This significant increase surpasses the earlier projection of 27 stories, standing at 319 feet, as detailed in an April filing by the developer during a pre-application meeting request. The adjustment in height underscores the dynamic nature of construction projects and the iterative process of urban development.

Despite the upward revision in height, one aspect remains constant: the number of dwelling units. The tower is still planned to accommodate 283 units, maintaining its residential capacity as previously envisioned. This continuity ensures that the project retains its intended scale and functionality, providing housing options within the burgeoning cityscape.

Behind this ambitious venture is a dedicated team of professionals committed to bringing the vision to life. 14th Street Miami Investments, LLC spearheads the development, while RSP Architects of Miami lends their expertise as the architect responsible for crafting the tower’s design. The project’s engineering aspects, both civil and traffic, are entrusted to Kimley-Horn, ensuring the structural integrity and seamless integration with the surrounding urban infrastructure. Urban Robot contributes its landscape architectural prowess to enhance the green spaces surrounding the tower, while legal matters and land use intricacies are expertly navigated by Bercow Radell Fernandez Larkin + Tapanes. This collaborative effort underscores the interdisciplinary nature of modern urban development, where diverse skill sets converge to realize ambitious projects.

As plans for the tower near the Arsht Center take shape and surpass initial expectations in height, Miami’s skyline prepares for another striking addition. This development not only reflects the city’s ongoing evolution but also exemplifies the collaborative spirit driving urban innovation. With a dedicated team and meticulous planning, the tower is poised to become a prominent feature in Miami’s ever-changing landscape, contributing to its vibrant urban tapestry for generations to come.

Summit Brickell Development Secures FAA Approval, Moves Forward with Updated Plans

Summit Brickell in Miami
Summit Brickell in Miami

The highly anticipated mixed-use development, Summit Brickell is set to redefine the skyline of Miami’s Brickell neighborhood. Located at 1015 Southwest 1st Avenue, this ambitious project recently achieved a significant milestone by securing approval from the Federal Aviation Administration (FAA). With this approval, the development is poised to rise 765 feet above ground, reaching a total height of 769 feet above sea level at its highest point. Designed by Corwil Architects and developed by Lore Development Group—a joint venture between Brazilian billionaire Daniel Dantas’ Opportunity investment firm and Leste Group—Summit Brickell promises to bring a dynamic blend of residential and commercial spaces to the heart of Miami.

Filed on April 5 and swiftly approved on May 21, Summit Brickell is planned as a 60-story structure with a total floor area ratio (FAR) of 717,740 square feet. The updated plans for the tower to include:

  • 500 residential units
  • 1,583 square feet of commercial space
  • 500 parking spaces

Documents recently filed with Miami-Dade County in April provided updated renderings and plans for Summit Brickell. One of the notable changes is the reduction of the proposed structure from 69 to 60 stories. The updated plans also indicate the elevator bulkhead will now rise to 750 feet, significantly lower than the initially planned 843 feet, falling well within the heights approved by the FAA.

Summit Brickell is currently under review by Miami-Dade County planners as part of its Rapid Transit zoning plan, allowing it to bypass city review. However, a construction permit for the project has not yet been filed with the county.

The project’s material board highlights the variety of architectural features and elements that contribute to the overall design and aesthetic of the structure. Key features include:

  • Fine sand stucco/textured finish used throughout the elevations
  • Horizontal concrete pours/sculpted to exterior walls
  • Impact-resistant guardrail systems
  • Sliding glass doors with impact-resistant aluminum frame and glass
  • Fixed-lite, clear safety glass and impact-resistant guardrail system on balcony rails

Additionally, the building will feature:

  • Impact-resistant glass doors
  • Storm-resistant mesh screens
  • Parking garage breezeway
  • Perforated aluminum garage system panels
  • Decorative metal claddings
  • Aluminum sunshade systems

Summit Brickell will offer various unit types from the 14th through the 58th floor, including studios, one-bedroom, two-bedroom, and three-bedroom floor plans ranging from 500 to 1,418 square feet. The penthouse units on the 59th floor will range from 1,288 to 2,618 square feet. Residents will enjoy amenities on both the 13th floor and the 60th-floor rooftop. The parking garage is designed to occupy floors 2 through 12, ensuring ample space for residents and visitors.

While it remains unclear when the developer plans to break ground on the project, it is still navigating through the approval process, and no permits have been submitted as of May. Initially, groundbreaking for the project was tentatively scheduled for June 2024, with completion expected by summer 2027. However, given the current status, a groundbreaking towards the end of the year seems more likely, with completion potentially extending into late 2027.

Alta Developers Announces New Short-Term Rental-Friendly Condo Project in Coral Gables

Cassia New Construction Coral Gables
Cassia New Construction Coral Gables

Alta Developers, a prominent Miami-based real estate firm, has officially launched sales for its latest venture, a short-term rental-friendly condominium known as Cassia, located in the vibrant heart of Coral Gables. This announcement marks a significant shift from the company’s initial plans of developing an apartment complex at 4011 Salzedo Avenue.

Originally intended as a multifamily apartment building, the project’s direction shifted about six months to a year ago, amidst challenging market conditions. “The multifamily market is pretty tough today. With interest rates and costs, it’s very difficult to launch a multifamily project,” explained Raimundo Onetto, CEO of Alta Developers. He further noted the sustained demand in the condo market, which influenced the strategic redirection towards developing Cassia as a condo project suitable for short-term rentals.

Cassia is set to rise as a 12-story building offering 174 residential units, with sizes ranging from 662 to 1,439 square feet. The units, which will include options from one to three bedrooms, are priced starting in the $700,000s, stretching up to about $1.8 million. Each condo will be delivered fully finished and furnished, featuring elegant interiors by RH (formerly Restoration Hardware), ensuring a premium living experience.

The development is designed to attract a diverse group of buyers, including foreign investors and families with children attending the University of Miami, as well as medical professionals working at nearby hospitals. “People can use it when they’re here, and when they’re not here they can put it into a management program that allows them cash flow. … This is a great way to start your real estate portfolio,” said Jesse Ottley, President of Development Sales, highlighting the project’s flexibility.

Set to open a sales center this month at 4201 South LeJeune Road, Cassia is strategically located near top shopping destinations like the Shops at Merrick Park and luxury automotive dealer The Collection. The project promises a rich array of amenities including a café, gym, multiple pools, and a landscaped garden on the fifth floor, not to mention a striking $1 million tree sculpture within a serene paseo.

With plans to break ground by year-end, Alta Developers aims to secure construction financing by selling approximately 40% to 45% of the units—roughly 70 units in total. The anticipated loan amount is around $60 million, with construction expected to last about 18 to 20 months.

Alta Developers purchased the 1.5-acre site for $17.5 million in late 2020 from Baptist Health South Florida. The site’s history includes a previous development plan by Ugo Colombo and Masoud Shojaee, which was later sold to Baptist in the wake of a legal dispute.

Cassia represents a significant addition to Coral Gables and South Florida’s growing portfolio of short-term rental-friendly developments, joining other noteworthy projects like 600 Miami Worldcenter and Natiivo Fort Lauderdale. As Alta Developers embarks on this exciting project, Cassia is poised to become a cornerstone of flexible urban living in Coral Gables.

Cassia Coral Gables

New Renderings Revealed for Mercedes Benz Places

Mercedes Benz Places Pool Deck
Mercedes Benz Places Lobby

Mercedes Benz Places tower just revealed new renderings of the stunning 67-story edifice that’s taking shape in the heart of Brickell. This reveal, strategically timed ahead of the Formula 1 Miami Grand Prix weekend, not only captured the essence of luxury and innovation but also marked a significant milestone in real estate developments.

From the outset, Mercedes Benz Places has been a beacon of architectural ambition and opulence. It’s no surprise that the tower has already set a sales record, with 100 units snapped up within the first four days of marketing. This brisk pace of sales underscores the high demand and prestige associated with owning a part of this iconic building.

The image reveal event was held at The Concours Club, providing an apt setting for unveiling a project that melds luxury with cutting-edge design. Attendees got their first look at the sophisticated aesthetic and architectural nuances of the tower. Notably, the building features giant Mercedes logos at the porte cochere and atop the rooftop pool, these design elements echo the luxury and excellence synonymous with the Mercedes brand.

The event was graced by notable figures including Toto Wolff, the CEO of Mercedes AMG Petronas F1 Team; Michael Stern, CEO of JDS Development; and Ryan Serhant, a renowned real estate mogul. Their presence highlighted the significant collaboration and vision that drives the Mercedes Benz Places project.

The Mercedes Benz Places tower in Brickell is more than just a high-rise; it’s a symbol of luxury living and architectural grandeur. As the tower rises, it promises to reshape the Miami skyline and offer an unmatched living experience. The enthusiastic reception of the new renderings is just a precursor to the transformative impact this tower will have on luxury real estate in Miami.

For those interested in a blend of luxury and performance, Mercedes Benz Places appears to be setting new standards on every front. As the construction progresses, all eyes will undoubtedly remain on this landmark project that’s poised to become one of the most coveted addresses in Miami.

Mercedes Benz Places Penthouse Kitchen
Mercedes Benz Places Ocean View and Pool Deck
Mercedes Benz Places Pool Deck
Mercedes Benz Places Living Room with Ocean View

Revving Up Luxury Living: Aston Martin Residences in Downtown Miami

Aston Martin Residences Miami Rendering
Aston Martin Residences Miami Rendering

When dreams meet determination, the impossible becomes achievable. Amidst the glittering skyline of downtown Miami, the Aston Martin Residences stand tall as a testament to visionary thinking and unwavering perseverance. Despite initial doubts, this architectural marvel has not only come to fruition but has also exceeded expectations.

Developer G&G Business Developments defied skeptics as they held a triumphant ribbon-cutting ceremony on April 30, coinciding with Miami’s electrifying race week. The event, graced by the presence of Aston Martin executives and esteemed Miami Mayor Francis Suarez, marked the culmination of years of meticulous planning and dedicated effort.

The allure of the Aston Martin Residences lies not only in its striking design but also in its unparalleled exclusivity. Of the 391 luxury condos nestled within its sleek façade, an astounding 99% were snapped up by eager buyers even before the doors swung open. What’s more, over 50 of these new residents are proud owners of Aston Martin automobiles, further cementing their allegiance to the brand’s legacy of luxury and innovation.

Collaboration breeds excellence, and nowhere is this more evident than in the partnership between Aston Martin’s design team and the visionary architect Rodolfo Miani of Bodas Mian Anger. Together, they have crafted a striking sail-shaped glass tower that stands as an ode to sophistication and modernity, redefining the skyline of downtown Miami.

Step into the realm of luxury living, where every amenity is crafted to indulge and inspire. Spread across levels 52 through 55, residents are treated to a plethora of indulgences. From an exquisite art gallery to state-of-the-art movie theaters, a golf simulator to a bustling business center, every need and desire finds fulfillment within these walls. For families, a dedicated kids’ playroom ensures that little ones are equally catered to, while a full-service spa, beauty salon, and barber shop beckon residents to unwind and rejuvenate in style.

Ascend to level 55, where the true epitome of luxury awaits. The pool deck, with its inviting jacuzzis and private cabanas, offers a sanctuary amidst the bustling city below. Here, residents can bask in the warm embrace of the Miami sun or mingle in the opulent surroundings of the chef’s kitchen, ballroom, and private dining areas, all while enjoying panoramic views of the city skyline and the azure waters beyond.

In the heart of downtown Miami, where innovation meets elegance, the Aston Martin Residences stand not just as a symbol of luxury living but as a testament to the power of ambition and ingenuity. As residents settle into their new abodes, they do so knowing that they are not just homeowners but custodians of a legacy—a legacy built on the belief that with passion and perseverance, even the loftiest dreams can become reality.