Plaza on Brickell – A Look Inside
This afternoon I was able to take a look at about 4-5 condos at Plaza on Brickell with potential buyers. The picture slideshow below will show you a bunch of pictures that I took with the camera on my phone. Keep this in mind because the quality is not that good.
We weren’t able to gain access to the swimming pool deck at Plaza on Brickell today but I was able to see it from a couple of the units that we saw.
Overall, I was impressed with the building and the condos that I saw today. I’ve mentioned before that the condos at Plaza on Brickell offer the best prices that you’ll find of the new developments in Brickell. There will finally be a more affordable option to buyers in Miami. Hopefully, within the next couple of weeks I’ll get some higher-quality pictures of Plaza on Brickell that I’ll post on this blog.
Plaza on Brickell vs. 1060 Brickell
Closings began within weeks of each other. The location is about the same, with Plaza on Brickell and 1060 Brickell each residing just across the street from one another on Brickell Avenue. So, which condo development represents a better buying opportunity? Plaza on Brickell or 1060 Brickell?
About a month ago, I stepped foot into each condo development and was able to take a tour through both Plaza on Brickell and 1060 Brickell. Below are my thoughts. I’d love to hear the opinions of others who also have been able to tour each condo development.
Layouts & Functional Space – I felt that the closet space in the units at 1060 Brickell were much too small. I’ve heard this complaint from several others who have toured condo units at 1060 Brickell. A year-round resident likely won’t have enough closet space in a condo at 1060 Brickell. I was actually pleasantly surprised by the large walk-in closets in condos at Plaza on Brickell. Several of the 2 bedroom units at Plaza on Brickell actually have large closets in both of the bedrooms. I also really like the floor-to-ceiling glass windows in the corner units at Plaza on Brickell because lots of natural sunlight shines through.
Views – The views are about the same since neither are waterfront condo buildings. However, condos located on high floors looking east at Plaza on Brickell have fantastic direct bay views with views of Biscayne Bay, South Beach, Fisher Island and the Atlantic Ocean. I’d have to give the edge to Plaza on Brickell on views.
Condo Finishes – I was actually very impressed with the finishes of condo units at Plaza on Brickell. The kitchen finishes were especially great. I prefer the dark cabinets but everyone has their own preference. I thought I’d like the finishes at 1060 Brickell equally, if not more than the finishes at Plaza on Brickell, but this was not the case.
Short-Sale at One Miami
Last night, I came upon a fantastic short-sale at One Miami. Not necessarily because of the price but because an agent finally did his homework.The listing says the following:
Property is being sold as short sale. All docs already submitted to the bank. Bank approved 272,000, less then 272K will not be considered by the bank.
This is the type of information that I want to see if I’m working with a client that wants to make an offer on a short-sale. I don’t want to waste my time submitting an offer on a short-sale that is going to take 4-6 weeks to be reviewed by the REO department and likely rejected. With a few exceptions, short-sales have been a complete waste of time for me. Hopefully, this will change in 2008.
If you’re a Realtor and have a client that wants to make an offer on a short-sale then make sure you know what the current owner paid for the property. If the current owner paid $400,000 and it is now listed for $200,000, then tell your client to move on and forget about it. As of right now, the banks, for the most part, won’t accept your offer. Why waste your time?
The banks may not want their listing agents to disclose that they are willing to accept “x” amount of dollars on a property because they are hoping that they’ll receive an offer that is greater. Get out of this mindset! Buyers are not stupid! The Internet is filled with a ton of housing information. In this market you won’t get anybody that is going to overpay for your property. Set a price and stick to it for a month. If you don’t get any interest then drop the price next month. Enough said?
Real Estate Connect – The Housing Debate: Bulls vs. Bears

I’m so glad that Brad Inman, of Inman News, posted the following video. This was hands down the most interesting discussion that I attended this past week.
The speakers on the stage were made up of the following:
- Andrew Ross Sorkin – Assistant Editor, Business & Finance, Chief Mergers and Acquisitions Reporter of the New York Times
- Dottie Herman – President & CEO of Prudential Douglas Elliman
- Barry Ritholtz – Chief Market Strategist, Ritholtz Research & CEO; Director of Equity Researh, Fusion IQ
- Noah Rosenblatt – Founder of Urbandigs.com/Licensed Real Estate Sales Person, Citi-Habitats
- Professor Nouriel Roubini – Co-founder & Chairman of RGE Monitor; Professor of Economics at New York University’s Stern School of Business
The most colorful speaker was by far Professor Nouriel Roubini. There were a few times where everyone in the room was saying to each other “I can’t believe he just said that”. He cracked me up because he was so matter-of-fact. That’s one person that I’d love to have a conversation with over lunch. Barry Ritholtz and Noah Rosenblatt were also very insightful.
I also love what Barry Ritholtz says about “anchoring”. Sellers need to detach themselves from anchoring and either delist their properties or be realistic in pricing their properties. What he has to say is so true. I’ve been saying this for months. The real estate market needs to hit the reset button.
Miami – I’m Baaaack
I arrived back into Miami last night. NYC was awesome and I was actually contemplating extending my stay until Sunday but I’m happy to be home. Being in Chicago and NYC for the past couple of weeks reminded me just how many people are in this world. Walking (or driving) the streets of Miami you kind of lose site of that after a while. Walking one city block of Chicago or NYC though and you regain that perspective.
The Real Estate Connect Conference was a good experience. I met a lot of great and insightful people and listened to some very intelligent keynote speakers. I’m not sure if the conference was completely worth the price to me but it was still a great experience and I have no regrets. I’m a very tech-savvy person though, so for a Realtor who isn’t tech-savvy this conference would pay for itself in spades.
I decided to install the “Recent Comments” plug-in onto my sidebar. (You’ll find it down the right-hand side of the screen). I’ve known about this plug-in since I began this blog but I never really liked the look of it. I’ve decided to install it regardless because I know that you all enjoy participating in the latest conversations. I’ll often receive comments on a blog post that I wrote 4-6 months ago. Unless you periodically check that post or happen to stumble upon it via a search engine, then you’ll likely never know about the latest comment on that post. The “Recent Comments” plug-in will reveal the latest conversations occurring on this blog.
Here are a few tid-bits of information:
- Plaza on Brickell will begin closings in the 901 tower within the next week. I think Plaza on Brickell is the most affordable new condo development on Brickell Avenue. About three weeks ago, one bedrooms started at $210,000. I’ve mentioned before that I feel that Plaza on Brickell will act as the buoy for the Brickell condo market. If any of you are strongly considering purchasing in Plaza on Brickell then let me know because I can now get you inside so you can preview the development and walk inside condos that you may have an interest in buying.
- Avenue on Brickell (1060 Brickell condos) will begin closings within the next 7-10 days. This means big competition between Avenue on Brickell and Plaza on Brickell since closings will begin around the same time. They are basically right across the street from one another. It will be interesting to see which offers a better product.
- As most of you already know, Bank of America purchased Countrywide Financial Corp. yesterday morning for $4B in stock (a total investment of $6B when considering its $2B investment in Countrywide in 2007). With this acquisition, Bank of America will overnight become the largest mortgage originator and servicer. BOA is acquiring a HUGE customer base from Countrywide. Countrywide, however, will have huge losses as a result of bad loans and their credit risk will now be passed along to Bank of America. On the bright side, as a few financial articles have pointed out, Bank of America will enjoy huge tax savings because of this acquisition. Bank of America, which has large annual profits will be able to offset these profits with big write-offs from Countrywide. Wall Street, however, didn’t particularly like the details of the acquisition as Countrywide lost a little over 18 percent of its value on Friday.
- The Brickell and Brickell Key Condo Indexes will likely return later this month. I have a million things to get done before that but I should be able to make the time to get that done. It’ll be interesting to see if anything has changed now that we’re a few months into our peak season in Miami.
- I plan to hire a professional videographer/editor within the next couple of weeks. Up to this point, I’ve done all the video work on my own. I’m just an amateur videographer though. Every listing that I get from here on out (and the ones that I currently have) will have a professionally made video tour. The quality will be much better than I could ever do. About 80% of the buyer leads that I get from this blog are from non-locals. I think video will help these out-of-state or out-of-country buyers tremendously when previewing properties. Many brokers may not agree, but virtual tours are a thing of the past. Video may be cost prohibitive to most Realtors when compared to virtual tours but I think the investment for me will separate me from the rest. I’m trying to find a reputable videographer/editor in the Miami area. If any of you know of one then please let me know. I don’t need a production studio but rather an individual who knows what they’re doing and can deliver great Internet-quality video. Also, if any of you developers that read this blog are interested in having your development showcased then let me know because I would love to get inside with a camera crew to tour the common areas and various units. It’s all about eyeballs these days. Get more eyeballs to view your development and you’ll get more closed sales. Miami real estate has become an international market. You’ll also gain insightful comments from visitors of this blog. You may hear someone comment “The lobby looks amazing!” or “The closets are way too small”. This is the feedback that you need to hear, even if you may not want to.
Rumor Mill on the Streets of Manhattan
I arrived at La Guardia Airport in New York City on Tuesday afternoon. The good news was that the weather was fantastic. It was in the high 60s, which was unprecedented in New York City for the month of January. The weather was just what I needed after arriving in Chicago last week on the coldest day of the Winter season (I think it was something like 15 degrees below zero with wind chill). Brrrrr!!! In fact, the first thing I did when arriving in Chicago was to go to Target and buy some long underwear. It was that freakin’ cold! I used to live in downtown Chicago for 4 years so I should know cold, but that day was damn cold! Maybe living in Miami for so long has made my blood thin out a bit or something.
My arrival in New York City, however, soon turned sour after learning that my luggage was lost by American Airlines. Regardless, I checked into my hotel and tried to make the best of my trip. My luggage did finally arrive at 3am that night (the next morning).
Last week, I wrote a post mentioning that I would be in New York City from January 8-11 for the Real Estate Connect NYC 2008 Conference. I was contacted by one hedge fund analyst and two investment groups that wanted to meet me while I stayed in New York City. They each had an interest in the Miami condo market.
Today, I attended the first day of the Real Estate Connect Conference and listened to a few industry leaders speak about the market. I also picked up some great information in conversations with people in the hallways as well as the hedge fund analyst that I met with later in the evening.
Okay…enough with the boring stuff. Let’s get to the goods! The following is the rumor mill that was revealed to me throughout the day. This is just what I’ve heard. I am in no way saying that the rumors are true (although these rumors came from accredited sources).
- WCI will declare bankruptcy within the next two weeks. Shares of WCI, the developer of One Bal Harbour, dropped 52.98% today on worries that WCI will declare bankruptcy. Standard & Poor affirmed WCI’s junk rating status and provided a negative outlook for the company. (Can you say “Pink Sheet”?) WCI was provided an extension until January 16, 2008. That’s a very short extension. My source disclosed to me tonight that the bank is probably finally realizing that it is in their best interest to pursue bankruptcy proceedings rather than delay the inevitable. The mathematics makes sense for the bank to do so. Most banks loaned about 65 percent of the total construction costs. As of right now, according to public records, WCI has closed 50.3 percent of the condo units at One Bal Harbour. If I were the bank holding onto the construction loan for One Bal Harbour, I would foreclose on this development immediately. The lender could at least offset their other losses with the gains they may realize with the sale of the defaulted units at One Bal Harbour. They know that it’s a strong development…I know that it’s a strong development. Until the investment funds step in, however, there’s still a lot of risk.
- Marina Blue closings have been pushed back 2 months and possibly even longer. I heard this rumor when I was in Miami on Monday but I didn’t accept it until tonight. I’ve heard that Marina Blue has no clue when closings will begin. Somebody please tell me that I’m wrong! I’ve heard this one from multiple sources though.
- Opera Tower is delaying closings another month. I’ve heard this one from multiple sources as well. What the hell is going on with this development? It keeps delaying its closings. Weren’t closings supposed to realistically begin around September? I was recently misquoted about Opera Tower in the papers. I was quoted as saying something along the lines that Opera Tower will have a 50 percent default rate. I actually said that Opera Tower will have at least a 50 percent default rate. Just my opinion though. Also, just my opinion is that this development is doomed. There’s a large lawsuit against the developer of Opera Tower. You may think I’m crazy but I think in six months my 50 percent default rate for Opera Tower will be considered an overzealous prediction.
- Here’s the big one. Countrywide Financial Corporation is going to declare bankruptcy within the next three weeks. Countrywide has lost about 44 percent of its value within the past 5 days. Rumors around Wall Street are that this turkey is just about roasted and ready to be eaten. We should see this one fall soon…and it’ll make a huge thud on the Street when it does.
- This one isn’t so much a rumor. Quantum on the Bay began closings and the development isn’t even close to being completed. (From what I’ve heard) TCO was granted in order to avoid a lawsuit pertaining to how long the development took to be completed. My guess (and only my guess) is that some money (maybe a lot) was transferred between the developer and city to get the TCO done to avoid lawsuits against the developer.
The Process of Buying a Foreclosure at Auction
I often receive emails and phone calls from people who would like to participate in a real estate auction but have little or no knowledge of how the auction process actually works. Paola Iuspa-Abbott, of the Daily Business Review, published a piece today entitled “Real Estate Auctions Can Help Homebuyers Gain Properties But There Are Pitfalls”. It’s a great read for anybody that wants to learn more about the auction process.
I also want to note that there is absolutely no cost to a potential bidder if they decide to work with a licensed real estate agent. The agent’s commission is paid for by the auction house from the buyer’s premium. The winning bidder must still pay the buyer’s premium regardless of whether or not they decide to use the services of a real estate agent.