A Tour of the Malibu-style Beach House located at 222 Ocean Drive in South Beach – Asking $14,995,000
Tuesday afternoon, I had the pleasure to drop by an open house that my broker, Dora Puig, was holding, so I could see first-hand the amazing new luxury listing she recently landed – a 7,000 square foot, Malibu-style beach house located at 222 Ocean Drive in the South Beach neighborhood known as South of Fifth. It’s not often that you get the chance to visit a single-family home in that neighborhood. In fact, there are only two other single family homes that exist in all of South of Fifth, and this is the only one that is located across the street from the beach, right smack on Ocean Drive. In terms of location, it doesn’t get much better than this. Fortunately, location isn’t the property’s only strong suit. It’s also incredibly sexy. The moment you walk into the recently renovated, three-story home, you are greeted with soaring 20-foot ceilings and an elegantly appointed, white spiral staircase. The luxury home for sale consists of 4 bedrooms, 4 full baths, 2 half baths, and includes a theater room and bar; a custom wine cellar; 11-inch wide plank Oscar Ono rustic wood floors; a custom kitchen with best-in-class appliances by Viking, Miele, and Sub-Zero; a private, rooftop deck with pool and summer kitchen; and an air-conditioned 2-car garage to boot. This is the type of property that will appeal to a special kind of buyer – one who fully appreciates its uniqueness and location, and, of course, has close to $15M to indulge. As for the rest of you, the accompanying photos will have to do.
The Future of Real Estate Marketing
In an earlier blog post, I had mentioned that several big changes with my real estate business had taken place over the past couple of months. Well, one of those big changes was transferring my real estate license to a new broker. I now have my real estate license hung with Luxe Living Realty. While many may have never heard the name, those who keep close tabs on the Miami luxury real estate market, and its practitioners, likely will have heard of Dora Puig. She has over 23 years of experience in selling high-end, luxury real estate and, over the past couple of years, has grabbed huge market share from her competitors (ie. other local brokers and agents specializing in Miami luxury real estate). She is the same Dora Puig who sold a penthouse at Icon South Beach last December for $21M. At this time, Dora personally has over $140M worth of real estate listings, including the $39M penthouse listing at Continuum South Beach South Tower, the $18.5M penthouse listing at Ocean House and, recently, a $14.5M combination residence at Continuum South Beach North Tower with just under 5,000 interior square feet. Dora has beat out competitors when interviewing for big listings such as these by continually thinking outside the box and coming up with innovative yet glamorous ways to market her luxury real estate listings. It was a no-brainer for me when presented with the opportunity to work under her new brokerage and learn from one of the best in the industry.
Just a few weeks ago, Dora was one of three finalists for the “Most Innovative Method of Marketing Award – Real Estate Agent” presented by the Miami Beach Chamber of Commerce. Her nomination came as a direct result of her social media efforts over the preceding year. In my opinion, when it comes to social media, no one in the local real estate market does it better than Dora Puig. The level of engagement she has with her followers on various social media platforms is quite impressive. These outlets have allowed her to stay connected with past and current clients by keeping them informed of any news affecting the local real estate market. Social media has also allowed her to expand her network and earn new followers who at times later convert into business. In a world where a friend’s referral or public “Like” can mean all the difference, the importance of social media can no longer be ignored.
Unfortunately, Dora did not take home the crown last month for the “Most Innovative Method of Marketing Award – Real Estate Agent”. She did not sulk about it though. Instead, Dora began to question “Is there a better way of doing things?” – not for the sake of winning an award but for the sake of effectively marketing her listings and, therefore, providing an even higher level of service to sellers. I have always been a proponent for using video to market real estate. I suggested that she give it a try. Being open minded and innovative as she is, Dora jumped on it. I wanted her to do real video though. Picture slideshow videos would no longer cut it for these types of listings. Her $10M+ listings deserve true-to-life, HD-quality video tours – something akin to what you would see on Million Dollar Listing. Her video crew delivered in spades. The video below is a guided video tour of her $14.5M combination residence listing at Continuum South Beach North Tower (50 South Pointe Drive #3301-03, Miami Beach, FL 33139). I don’t know of a single other real estate agent in Miami who is doing video quite this way.
There is no doubt in my mind that this is the future of real estate marketing – especially for a market like Miami where the impact of the foreign buyer is so obvious. No one is saying that these luxury real estate videos will entice foreign buyers into purchasing a $10M+ property sight-unseen. However, I am certain that these types of videos stand a far better chance of convincing a potential buyer into booking an airline ticket to Miami to take a look in person than pictures do alone. Take a look for yourself and see what you think. I would love to hear your comments.
Rony Seikaly’s Stunning South Beach Condo at Murano Grande
Over the past week, I have had the opportunity to tour a number of stunning condominiums throughout South Florida. Tuesday afternoon, was business as usual. That day I was fortunate enough to tour the 4,000 square foot residence of former NBA star turned international DJ Rony Seikaly. The luxury, 3 bedroom plus den/4.5 bath residence located at Murano Grande in South Beach did not disappoint. The entire condo has a zen-like feel to it with an array of natural elements incorporated into its design. The floor plan features a number of favorable changes and upgrades as well. Most importantly, the kitchen has been rearranged to allow for a much more expansive view from within the kitchen than what was called for in its original floor plan. The wooden, sliding track doors, however, still allow one the option to enclose the kitchen from either or both sides. The condo comes fully furnished with designer furnishings by Ralph Lauren, Holly Hunt, Minotti, Tucker Robbins and others in rich Earth hues. The design of the entire condo is the work of prolific, New York City interior designer Clodagh. The unit comes equipped with a Crestron System which, with the help of an iPad, one can control lighting, surround sound, electric window treatments, air conditioning and more. The asking price is $5,995,000.
Luxury Real Estate Market Ended 2012 With Two Huge Condo Sales in South Beach
The Miami Beach luxury real estate market closed out 2012 with a bang. Two huge condo sales took place over the last four days of the year.
A bi-level penthouse at Icon South Beach sold on New Year’s Eve for slightly under $21M, or $2,623 per square foot. The 4 bedroom/6.5 bath condo sold above asking price as it had been listed for $19M. The lavish residence has roughly 8,000 interior square feet and has its own rooftop deck and pool. The penthouse was previously purchased in 2007 for $7M.
On December 28th, a second two-story penthouse sold but this time over at Continuum South Beach North Tower. The 5 bedroom/5.5 bath condo sold for $11M, or $1,580 per square foot. The 6,963 square foot residence has a southeastern exposure with views of the Atlantic ocean and Government Cut. The unit was sold “decorator-ready” straight from the developer.
Real Estate Porn – “I know It When I See It”
The phrase, “I know it when I see it”, was made famous in the 1964 landmark case of Jacobellis v. Ohio. It was used to describe Supreme Court Justice Potter Stewart’s threshold test for pornography. It occurred to me recently that the same threshold test should be applied to determine what does and does not constitute true real estate porn – a modern term to describe almost dreamy, remarkably extravagant real estate which provides visual satisfaction to those who view it online. I had heard the term and knew its meaning but never felt that I had ever truly witnessed it for myself – that is until I saw Penthouse 2 at Continuum South Beach. Everything else I had seen in the past was just a tease by comparison; a 1960s titty mag at best.
PH2 at Continuum South Beach is a palace in the sky worthy of only the most elite members of society – crème de la crème. The majestic, 4-story penthouse offers unparalleled views and a timeless decor that can only be found in storybook novels. When it comes to condo living in South Florida, it doesn’t get any better than PH2 at Continuum South Beach. The 6 bedroom/7.5 bath residence offers over 11,000 square feet of interior space, over 6,000 square feet of terrace, a rooftop pool, a private in-unit elevator and staff quarters. Also included is another 1,200 square feet of separate guest suites, a lofted beachfront cabana and 10 parking spaces.
The price to live like the exalted king of South Florida? $35M large. The hefty property taxes and condo association fees are a mere afterthought for those with the means to afford such splendor. Life is too short not to have the finest that money can buy.
PH2 is located in the South Tower of Continuum South Beach – the only privately gated resort development in South Beach – at 100 South Pointe Drive, Miami Beach, FL 33139. Amenities at Continuum South Beach include: resort-style pools, lap pool, full service beach club, 13,000 square foot world-class spa and fitness center, restaurant, 3 clay tennis courts, tennis pro shop, 24-hour security, full service concierge and valet parking.
Luxury Condo Sale at Continuum South Beach North Tower – $6.5M
Another luxury condo sale in the books for 2011! A 4 bedroom + den/4.5 bath condo at Continuum South Beach North Tower closed yesterday for $6.5M. The 5,300 square foot condo has a private elevator, wide-planked wood floors throughout, 5 assigned parking spaces and offers views of the Atlantic Ocean and beach from the 8th floor. The condo sold at approximately an 18 percent discount from its initial asking price of $7.9M and closed in just 28 days after being listed.
Three Bank Owned Condo Foreclosures Worth Pursuing
The foreclosure forefront has been quite slow ever since several U.S. banks initiated a voluntary freeze in October. The freeze on foreclosures was implemented after banks had acknowledged using “robo-signers” to approve hundreds of foreclosure documents a day without first verifying the information in them. Bank of America, the largest U.S. financial institution, announced the week of December 6, 2010 that it would lift its national foreclosure freeze and resume taking possession of properties. Despite the announcement, I had not seen any foreclosure condos in Miami or Miami Beach hit the market that I felt would be of any interest to my readers for quite some time. That is, until yesterday. The following are three Miami or Miami Beach condo foreclosures along with my commentary detailing why I feel they are deals worth pursuing.
One Miami #3103 – This 31st floor, 1 bedroom/1 bath bank owned foreclosure has 868 square feet and is asking $182,000 or $210 per square foot. The unit faces south overlooking the Miami River with views of Biscayne Bay from the balcony. Taking a look at recent sales at One Miami, one can see that unit 803 which is in the same line but located 23 floors lower sold for $188,000 on November 9, 2010. This is the only 03 line that has sold within the past six months. Unit 3103 at One Miami is currently the second best priced condo in the building, second only to a short sale by $2,000. If you’re looking for a quick purchase without the hassle of a short sale then this is a great condo to look into right away.
Vue at Brickell #2115 – With an asking price of $159,900, or $143 per square foot, this 2 bedroom/2 bath corner unit is an exceptional deal but I expect it to sell well above asking price. Of the recent sales at Vue at Brickell, units 1415 and 815 are by far the best comparables because, once again, they are in the same line as the subject property. Unit 815, residing 13 floors lower sold for $180,000 on October 28, 2010 while unit 1415, just seven floors lower sold for $185,000 on August 5, 2010. You also have to take into account that unit 2115 appears to be an upgraded unit from the pictures. It has hard wood floors throughout the living areas while units 815 and 1415 both had carpeting.
The Cosmopolitan #2213 – If you’ve been waiting for a well priced condo foreclosure in South Beach, then look no further. The Cosmopolitan is located at 110 Washington Avenue in the South of Fifth neighborhood of South Beach which is one of the most sought after neighborhoods in Miami Beach. This 1 bedroom/1 bath condo has 861 square feet and comes with 2 parking spaces, a rarity in the Miami Beach condo market. The asking price is $241,433, or $280 per square foot, which is an unbelievable deal for a 1 bedroom condo at The Cosmopolitan. Notice that next best priced 1 bedroom condo currently available at The Cosmopolitan is asking over $75,000 more than unit 2213. For some reason, our website isn’t showing any of the seven condos that have closed at The Cosmopolitan over the past six months. Three of the seven closed sales were one bedroom units which ranged from $270,000 to $349, 500.
iStar Financial Takes Ownership of South of Fifth
Earlier today, iStar Financial announced that it will now have full ownership of the luxury beachfront condominium project known as South of Fifth. iStar Financial had recently filed and won a foreclosure action against the developer of South of Fifth, BR Villa Luisa. Completed in 2008, South of Fifth is located at 125 Ocean Drive in the South of Fifth neighborhood of Miami Beach, Florida. 25 units remain unsold in the 28-unit luxury building along the picturesque beaches of South Beach.
South of Fifth – Miami Beach’s Ultra-Luxury Neighborhood
The video above is meant for the non-local buyer who may not be familiar with the various neighborhoods throughout South Florida. South of Fifth, also known as SoFi, is a neighborhood that encompasses the five southern most blocks of South Beach (and therefore Miami Beach). Once regarded as one of the most dangerous neighborhoods in South Florida, South of Fifth is now considered to be one of the safest and most luxurious for condo living. The revitalization of the area within the past two decades has been remarkable, attributed mainly to visionary Thomas Kramer.
One of the main attractions for South of Fifth condos is South Pointe Park which reopened in March 2009 after undergoing a $22M renovation. The neighborhood also has world-renowned restaurants Joe’s Stone Crab and Prime 112 as well as local favorites Devito South Beach, Smith & Wollensky and China Grill. South of Fifth is reputed for being a clean, quiet, exclusive neighborhood away from the congestion of South Beach but within walking distance to all else that South Beach has to offer. The beach at the southernmost point of Miami Beach, in my opinion, is also one of the most beautiful beaches in South Florida.
Below, you will find a list of the South of Fifth condo buildings that were featured in the video. Click on each link to view the condos currently available for sale.
Below, you will find a video tour of unit 2001 at Apogee. Apogee is located at 800 South Pointe Drive in the South of Fifth neighborhood of South Beach. Apogee is considered to be one of the finest condo buildings in all of South Florida. Unit 2001 is a 4 bedroom + media room/3.5 bath condo with 4,154 square feet of interior and 2,441 square feet of terrace. The asking price of this 20th floor corner unit is $7.75M, or $1866 per square foot. Unit 2004, a 4 bedroom of the same size located on the opposite corner, closed in July 2008 for $7.3M, or $1757 per square foot. It was sold decorator ready just as unit 2001 is being sold. Contact us at 305-428-3860 if you have any questions or would like to visit unit 2001 in person.
