It has now been just over six weeks since 1010 Brickell opened its doors, sending the market into the flurry of interest and curiosity we have become familiar with when the neighborhood gets a new newest building. But does 1010 live up to the hype? Let’s have a look at the market after a few weeks and see…
Closings
Although Hurricane Irma put a hold on closings for two weeks in early September, 12 buyers were able to receive keys before the storm hit. Once the storm passed, things went back to normal and a total of 84 units have closed to-date with an average price of $411/square foot, according to the tax rolls.
Resales
Of the 84 units that closed, 34 have come back to the market as resales so far. None have found buyers yet, but the asking prices are:
When shopping in 1010 Brickell, make sure to look at the floor plan of the apartment you are planning to visit prior to the tour, as I did see several units with dens that were being sold as an extra bedroom. You will want to double check that the den has actually been converted.
For potential buyers who are financing their purchase, you will be pleased to know that 1010 Brickell is one of the few buildings in the area that has Fannie Mae Approval. This will make financing much easier and less expensive.
Rentals
So far there has been only one closed rental in the building, but there are at least four that have already found tenants and are waiting for move-in day.
The rental that has already closed was a 1778 square foot 2 bedroom/3 bath apartment on the 15th floor with a private elevator, a den and a partial bay view. The landlord had listed the property for $4,000 per month and received a full price contract.
The four that are waiting to close all have city views and are listed as follows:
– A two bedroom, three bath on the 37th floor for $3,400 per month.
– A one bedroom, two bath plan with a converted den on the 14th floor for $2,875 per month.
– A one bedroom, two bath with an open den on the 15th floor for $2,700 per month.
– A 28th floor studio for $1,800 per month.
Of course, since these four have not yet closed, we do not yet know the final lease prices but I expect them to be very close to the list price since owners are not very motivated to negotiate when they are among the very first listings in a brand new building.
One surprising factor that I will continue to monitor over the coming weeks is the fact that six weeks after opening, there are only 15 available rentals in a 389 unit building. I had expected to see three times that number! It could be because the closing schedule moves at a more leisurely pace in 1010 Brickell than in Related Group’s projects like Brickell Heights or SLS Brickell. Related Group typically closes 30-40 units per week until all have closed. According to the tax roll, 1010 Brickell is closing 10-15 per week.It could also be because more buyers are moving into their apartments, rather than leasing them out. Only time will tell.
For tenants who are hoping to move to 1010 Brickell, here are the price ranges as of today.
– Studios: $1,800 per month.
– One Bedrooms: $2,150-$2,900 per month. All of these have city views, and some have dens.
– Two Bedrooms: There are currently only two available. For a city view, $3,250 per month and for a partial bay view with a private elevator, $5,000 per month.
– Three Bedrooms: $5,250 per month with a partial bay view and private elevator.
To stay up-to-date with the available inventory yourself, you can visit our 1010 Brickell Rentals page to get real-time availability.
About 1010 Brickell
It isn’t just 1010’s status as the new newest building on the block that has the market so excited. The building also has the most expansive array of family-friendly amenities in the neighborhood, including play rooms for toddlers/little kids, climbing walls, an arcade, basketball court, bowling alley and more in addition to the expected state-of-the-art fitness center, spa, social room and hammam. Scroll through the photos below to get an idea… what do you think?
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Rapper Gucci Mane To Wed In $1 Million Brickell Wedding Next Week
Miami is known for over-the-top living, and rappers are known for over-the-top spending, so what do you get when you combine the two?
A wedding fit for a television special.
That’s right, rapper Gucci Mane and his fiancèe, Keyshia Ka’oir, are set to tie the knot in a live television special on October 17 at the Four Seasons Miami, which is located at 1425 Brickell Avenue. The future Mrs. Mane is a Jamaican video model turned businesswoman with a successful cosmetics line. She captured the rapper’s heart in 2010. He proposed in 2016 on the Kiss Cam at an Atlanta Hawks basketball game with a 25 carat ring.
The wedding is said to have 200 guests, and the budget for invitations alone is $50,000! The invitations are said to have cost $1,000 apiece, according to TMZ, and are mirror-inspired booklets dripping in Swarovski crystals. In addition to the $1 million being shelled out by BET for the nuptuals, the happy couple will take home an additional $650k for themselves. Not a bad gig…
For over 10 years, the Four Seasons Miami was the tallest tower in Florida, until it was recently surpassed by Panorama Tower a few blocks away. Prices of the residences range from $750,000 for a 1 bedroom up to $25 million for a 6 bedroom penthouse. The tower is also home to a hotel (where the wedding will be held), an office tower that is home to an Equinox Fitness, and a condo-hotel section that is a good opportunity for AirBnb investments.
Salt Bae’s Nusr-et Miami Steak House Opens In Two Weeks
Turkish chef and internet sensation, Nusret Gökçe (aka “Salt Bae”) is putting the finishing touches on his Miami restaurant, Nusret Miami. We caught up with the famous butcher and chef after a day of interviewing potential staff directly followed by training for those who were chosen. In between selfies, he confirmed that the restaurant will be open in two weeks, right on schedule.
For those who are unfamiliar, Nusret shot to fame in January, when a video of him expertly slicing a perfectly cooked ottoman steak and then ceremoniously sprinkling salt onto the dish so that it bounces off of his forearm and spreads across the meat perfectly.
After the first video went viral, others followed, turning the butcher’s cooking style into a form of performance art. He throws slabs of meat in the air, slaps them, cuts them mid-air and always ends up with a perfectly-cooked, beautifully-plated dish for his patrons and followers.
Rather than letting his 15 minutes of fame come and go, he capitalized on his new status as an Internet celebrity. He has embraced his nickname of #SaltBae and expanded his chain of restaurants. The initial locations started in 2010 and were in Instanbul, then Dubai and Abu Dhabi. The Miami location will be the first location in the United States, with a second steakhouse opening soon in New York City. The Nusret Miami location will be located at 999 Brickell Avenue.
Here are a few of our favorite recipe performances, from his Instagram…
Trey Songz Finally Sold His Brickell Key Condo After 20 Months
After more than a year and a half of steady price reductions, R&B superstar Trey Songz has finally found a buyer for his Brickell Key condo. The sale has not yet hit the public records, but according to MLS data, the final sales price was $710,000. That is a huge reduction from the original listing price of $1.05 million in 2016!
Despite the $340,000 price chop, the singer still came out ahead. He had paid just $437,000 for the unit back in 2010, so realized a profit of just over $230,000 after commissions. No word yet on the identity of the buyer, but they closed the deal with a conventional mortgage.
The unit is located in the Courts on Brickell Key, where the average sales price over the last year has averaged $436 per square foot, the same rate that the buyer paid.
Despite reports that Brickell Flatiron had lost one of its tower cranes during Hurricane Irma, the project did not suffer damage and remains on track for completion in the summer of 2019. As of this week, they have reached the 16th floor of vertical construction and continue to build at a rate of one floor per week.
The development broke ground in March of 2016. After ten months of site work, the foundation was poured in January 2017 during a ceremonious 24-hour process. Sales have remained steady as well, with 70% of the units already under contract.
Tower Residences are currently available from $480,000 to $1.62 million. The Penthouse Collection offers residences from $980,000 to $1.78 million, and in July the opulent Upper Penthouse Collection was unveiled with prices ranging from $6 million to $15.5 million.
Market Stat Monday: Almost $50 Million In Contracts Signed Post-Irma
It has been a few weeks now since the skies have cleared in Greater Downtown Miami after Hurricane Irma’s brush, and despite a little bit of flooding and debris, we were very lucky. Now that cleanup is under way, how have the condo sales fared?
Not too bad, if I must say. Despite having only two functional weeks in September, nearly $50 million in resale contracts were signed on 79 total units.
The least expensive listing to find a buyer was at the Loft II Downtown, where a 770 square foot one bedroom was listed for $175,000. Of the 79 units that went to contract, 50 of them were listed for under $500,000. We will find out the final sales prices once they close.
In the luxury segment, there were a total of 6 properties listed over $1 million that found buyers. Among them was the crown jewel penthouse #1 at Asia on Brickell Key. With nearly 5,000 interior square feet through three levels including a dramatic rooftop terrace with a private pool, the sellers had asked $8.5 million, or $1,715/square foot.
Comparing September of 2017 to September of 2016, you will see that 2016 brought both a higher number of transactions as well as a higher volume of listings sold, but not enough to make it an overall better month considering that September 2017 was short due to people being distracted by the hurricane and Hurricane Matthew didn’t brush South Florida until October of last year. September of 2016 brought just over $60 million of listings sold, with 119 total transactions.
To celebrate the end of a successful yet stressful September, let’s check out some photos of that Asia Penthouse!
La Centrale At Brickell City Centre Set To Open In December
Miami’s first Italian food hall is slated to open in December with over 40,000 square feet of culinary experiences. There will be a series of stops available, each inspired by a different region of Italy.
MERCATO
This is the grab and go section, where you can choose specialty Italian retail items.
STAGIONALE
The second stop is inspired by the Veneto region and offers seasonal fresh produce, risottos and mozzarella.
CHIANTI
Next, you can visit the carne section, a true Italian Macelleria. There you will find the best cuts of meat cooked in a traditional wood-fired grill.
LIGURIIA
This section is a light and airy space that will serve the freshest fish that South Florida and the Mediterranean have to offer.
NAPLES
In the Naples section, you will find a rustic pizza and pasta eatery with authentic Neopolitan pizza cooked in traditional wood-fired ovens found in Naples.
ENOTECA
Lastly is the Enoteca wine cellar. You can sip and savor there amongst friends, or grab a bottle to take home.
Why Panorama Tower And Solitair Will Affect The Brickell Real Estate Market… And Why They Won’t
It is hard to ignore the fact that Panorama Tower and Solitair Brickell are going to throw a wrench into Brickell’s typically lucrative condo market. Panorama Tower is adorned with a huge banner, boasting its status as the tallest tower in the South and Solitair unapologetically sprung out of nowhere, blocking the north-facing views of all of the unsuspecting buyers at Brickell Heights West. But these qualities actually have very little to do with the reason they will disrupt the rental market, at least for awhile.
Miami’s Fascination With “New”
From a marketing perspective, Panorama Tower and Solitaire Brickell have the upper hand since they’re the newest buildings in town… even if they are only a few weeks newer. The process happens quickly in Miami. We are already receiving significantly fewer information requests for buildings like SLS Brickell and The Bond, even though both buildings are effectively brand-new. In their place are people requesting information on 1010 Brickell, ECHO Brickell and SLS Lux… all of which are still preparing to be Brickell’s new newest new building.
Supply vs Demand
It’s the oldest rule in the investor’s handbook… supply vs demand, and we are about to see it in action. Between Solitair Brickell and Panorama Tower, we are going to see over 1,200 new options come available for the same number of new tenants who move to the area each month. That’s a flood.
Pair the flood of new inventory with Miami’s fascination with new things and you’ll start to see the writing on the wall.
Apartment Buildings Hate Vacancy
It is the #1 enemy of any rental investor… VACANCY. Ack! And could you imagine the pain of having an entire vacant building? To be clear, this is not the time to waltz into the rental buildings offering pennies on the dollar for a lease. The rental buildings price their inventory very carefully and offer attractive move-in incentives in lieu of lower rent.
Why This Is Not Horrible News For Rental Investors
Will there be an inventory glut? Yes. Will it pass? Yes.
The beauty of rental buildings is that they seek a rapid initial lease-up, so their investment is operating to the best of its ability. But once they achieve the sought-after initial lease-up, the buildings integrate into the normal neighborhood market, serving the procrastinating crowd (who needs to move in this week and doesn’t mind paying a little extra on a monthly basis in exchange for lower move-in funds). The condo market goes back to normal.
It is my advice that condo owners whose units are coming available should choose a new tenant before these buildings open, else you will have several months of a dry spell. Next year will be more balanced though.
Prices And Deposit Amounts For Panorama Tower And Solitair Brickell
Brickell’s rental market is about to get a lot more interesting. Just as the inventory at the new towers that have opened this year begins to be absorbed, two new rental towers are preparing to open, bringing over 1,200 new apartments to the market. We have fielded questions about Panorama Tower and Solitair Brickell for months, and finally have some solid details about what will be offered…
Panorama Tower
Panorama Tower, the tallest tower in Florida, is slated to open in January, but pre-leasing is already underway. The prices of the 868 foot tower are a bit higher than comparable towers nearby, but the move-in terms are far less expensive.
Deposits are only a half month’s rent, a sharp contrast to the full month that is expected when renting a condo. Approval is also granted within 2 business days rather than the 10-30 days that we commonly see in condo developments.
Prices start at $2,500/month for a one bedroom plus den with 1,100-1,200 square feet. Two bedrooms range from $2,800-$3,000/month and three bedrooms are 2,100 square feet and start at $6,000/month. The developer has been heavily marketing the project already for months with their “Brickellista” campaign, and 80 of the apartments have already been pre-leased.
Solitair Brickell
Seemingly popping up out of nowhere between Brickell Heights West and Brickell City Centre, ZOM’s 50-story/438-unit Solitair Brickell is preparing to open in November. Initially, the monthly prices will be discounted since the building will still be under construction, and the prices are very reasonable!
Studios will range from $1,600/month up to $1,900/month, one bedrooms from $1,850/month to $2,755/month, and two bedrooms from $2,500/month to $3,000/month. This project is also offering a 48 hour approval, and their security deposits are $350 for studios, $500 for one bedrooms and $700 for two bedrooms. They have just released their inventory, so don’t yet have enough pre-leases to give a percentage, but we expect to see the building fill quickly with prices and terms like these.
If you would like more information or a tour of the buildings, just let us know.
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