Tibor Hollo’s Record-Breaking Sale and the Development of Miami’s Brickell

Towers by Foster + Partners
Towers by Foster + Partners

Florida East Coast Realty, owned by Tibor Hollo just sold a Miami Brickell development site for a record price, $363 million, to a company in Delaware under the name Florida LLC. The sale price equated to around $3,340 per square foot or around $145 million per acre.

The 2.5-acre site itself is located at 1201 Brickell Bay Drive and has been in limbo for a major development to come in and utilize the property. It is currently approved for 2 supertall towers rising 1,049 feet tall.

The original plan also included 1,120 residential condo units with underground parking and a walkway connecting the two towers. This project itself was referred to as Villa Magna and was proposed in 2006-07 but was later canceled in 2007.

Village Magna Project

Florida East Coast Realty, Corigin Real Estate Group, and McCourt Global Properties originally planned the 2 tower development with British architect Foster + Partners.

The buyer LLC (Florida LLC) was created in March 2022 and is managed by Randall Davis, a Houston developer. Although listed as a Delaware company, Randall Davis has a Chicago address.

According to county records, Florida East Coast Realty paid $15.5 million for the property in 2000. The current acquisition outperforms the previous record price for the property, established in 2011 when Genting Group paid $236 million for a 14-acre site that was the longtime home of the Miami Herald in downtown Miami’s Arts & Entertainment District.

Tibor Hollo is an American real estate developer and founder of Florida East Coast Realty. Hollo was born in Budapest, Hungary, and obtained his degree in architecture from Ecole Polytechnique Institute before immigrating to the United States with $18 in his pocket.

Before becoming a big name in real estate, he worked at a curtain factory and shortly after became an estimator for a general contractor. He worked at a curtain factory before landing a job as an estimator for a general contractor. During this work, he noticed that a lot of contractors were turning down jobs in New York so he started his own firm. In 1956, on a business trip, he fell in love with South Florida and then sold his contracting company and moved to Miami. He later founded East Coast Realty in 1972.

According to his biography, Hollo only works on one project at a time and never borrows more than 40% of the cost of the project. Hollo is responsible for the creation of the Vizcaya Tower, Opera Tower, Biscayne Bay Marriott, and the Panorama Tower.

First Treehouse Hotel will Open in Miami’s Brickell District in 2025

Rendering of Treehouse Hotel in Brickell. Photo Credit: BizJournals/SouthFlorida

The Treehouse Brickell Hotel will be the first United States location as part of the SH Hotels & Resorts expansion. This 191-room, 62-floor, mixed-use hotel will be located at 1 Southside Park in the Brickell neighborhood.

According to the South Florida Business Journal, SH Hotels & Resorts is a subsidiary of Miami Beach-based Starwood Capital Group, led by Chairman and CEO Barry Sternlicht. SH Hotels & Resorts also operated the 1 Hotels brand, including 1 Hotel South Beach. There is currently one other Treehouse Hotel, located in London.

In a statement from SFBJ, Sternlicht said, “Brickell is the perfect place for a Treehouse. Like its London counterpart, Treehouse Brickell will be as much a destination for travelers as a local hangout, and will introduce a new kind of thoughtful, fun and imaginative hospitality experience to the area.”

This new hotel will be part of the 1 Southside development at 105-1133 S.W. Second Avenue, in Miami totaling 2.5 million square feet and rise 62 stories. This development will also include 1,175 apartments, 190,000 square feet of office space, and 11,000 square feet of restaurants.

  • Developer: JDS Development Group
  • Architects: SHoP Architects and ODP Architecture and Design
  • Landscaping Designer: James Corner Field Operations
  • Interior Designer: New York-based Rockwell Group

Michael Stern, founder and CEO of JDS Development Group states that “Barry continually raises the bar for exceptional experiences in hospitality, and our location at 1 Southside Park will provide the perfect environment to welcome Treehouse to Brickell … and celebrate the hotel’s first U.S. location.” Construction has begun and is expected to be completed by 2025.