The Viceroy is (Most Likely) Becoming a W Hotel
According to two independent sources connected to the property, the Viceroy Miami Hotel in Brickell has been purchased by Starwood Capital and will soon be turned into a W Hotel. Some employees (including one of our sources) who are being kept on after the rebranding have already been notified and are preparing for the switch, while the hotel’s residents and guests have yet to officially be told, but have probably heard anyways. “Yes, I’ve heard it as a rumor — but a strong one” says one occupant (our second source) of a leased unit. This is apparently happening while the hotel’s main pool gets its big rebuild, adding yet more intrigue to that otherwise dramatic situation.