Transforming Miami Beach – The Shore Club Resort & Residences

Miami Beach renowned for its vibrant culture, stunning beaches, and iconic architecture, is poised to welcome a new chapter in its storied history with the revitalization of The Shore Club Resort & Residences. Developers Witkoff and Monroe Capital have entrusted the renowned Auberge Resorts Collection with the management of this distinguished property, signaling an exciting transformation set to debut in 2027.

The Shore Club, located at 1901 Collins Avenue, stands as a testament to Miami Beach’s architectural and cultural heritage. Designed in 1949 by Albert Anis and featuring The Cromwell Hotel, an Art Deco gem from 1939, this site has long been an integral part of the city's landscape. Now, under the stewardship of Auberge Resorts Collection, this historic location is set to undergo a remarkable evolution, blending its rich past with contemporary luxury.

In collaboration with Robert A.M. Stern Architects (RAMSA), Auberge Resorts Collection aims to breathe new life into The Shore Club while preserving its historical essence. Plans include the introduction of an elegant 18-story residential tower and an independent villa, paying homage to Miami Beach’s renowned MiMo and Art Deco architectural styles.

The residential tower, with its oceanic curves and layered terraces, offers unparalleled views and innovative living spaces that seamlessly merge indoor and outdoor environments. Meanwhile, The Cromwell Hotel will be transformed into 49 unique residences, each boasting individual floor plans and expansive windows framing the breathtaking seascape.

The Shore Club Resort & Residences will offer a blend of serene beachfront living and vibrant urban experiences. Residents and guests alike will enjoy access to exclusive amenities, including a private fitness center, library, lounge, and residents-only pool. Additionally, the property will feature a signature restaurant, dynamic café and bar, Auberge spa and fitness center, and the Beach Club, ensuring a comprehensive and luxurious living experience.

Alex Witkoff, Co-CEO of Witkoff, expressed excitement about the partnership, highlighting Auberge Resorts Collection’s expertise in curating luxury escapes. Craig Reid, CEO of Auberge Resorts Collection, emphasized the brand's commitment to expanding its presence in global urban destinations, positioning The Shore Club as a standout destination in Miami Beach.

With its blend of timeless charm and contemporary luxury, The Shore Club Resort & Residences promises to be a beacon of sophistication on the Miami Beach skyline, inviting residents and guests to experience the best that this iconic destination has to offer. As the project unfolds, it is sure to redefine luxury living in one of the world's most coveted locales.