JETSET Pilates Expands Into Luxury Communities as Wellness Becomes a Top Selling Point for Condo Buyers

Wellness: The New Benchmark in High-End Condo Development

Luxury condo development has undergone a major evolution in recent years. Traditional features like rooftop pools, private dining rooms, and concierge services are no longer enough — today’s buyers want purpose-driven wellness experiences seamlessly integrated into their daily lives. Across major U.S. markets, wellness is increasingly viewed not as an amenity, but as a core expectation tied to lifestyle, longevity, and convenience.

This shift has led developers to partner with premium fitness and wellness brands that enhance property identity and value. Among the fastest-growing names within this movement is JETSET Pilates, a modern Reformer Pilates franchise strategically aligning with luxury residential and mixed-use communities.

Luxury Alignment as a Real Estate Strategy

Rather than expanding through traditional retail leasing alone, JETSET Pilates is pursuing a niche, premium real estate strategy that places studios inside or adjacent to high-design, wellness-minded environments — including luxury condominium towers, boutique hotels, and mixed-use lifestyle destinations.

“Our goal is to place studios in spaces that naturally reflect our clients’ lifestyles,” said Michael Zennedjian, VP of Real Estate & Construction. “Each location feels distinctly local, yet unmistakably JETSET.”

This approach positions the brand not just as a fitness studio, but as a lifestyle anchor that adds measurable value to surrounding development.

Signature Miami Location: Mr. C Residences Coconut Grove

One of JETSET Pilates’ most prestigious and design-driven locations is within Mr. C Residences in Coconut Grove, a waterfront luxury condominium development known for hotel-style living, European hospitality, and curated lifestyle experiences.

The Mr. C JETSET Flagship studio spans 3,200 square feet across two levels — ground floor and mezzanine — in one of the most prime and visible locations in Coconut Grove, directly across from the marina and waterfront. Notably:

• ✔ It serves as a flagship studio for the brand
• ✔ It features two stories of high-design training space
• ✔ It is open to both residents and the general public
• ✔ It anchors a neighborhood already known for health, nature, and wellness culture

This placement exemplifies how modern fitness brands and luxury residential developers are working together to enhance both property value and lifestyle experience.

Expansion Presence Across Luxury-Oriented Markets

Beyond Miami, JETSET Pilates is already operating in or developing studios within high-growth, experience-focused communities including:

• Midtown Nashville, TN — The Moore Building
• North Hills, Raleigh, NC — Park Central
• Union Market, Washington, DC — Margarite
• Flagler Village, Fort Lauderdale, FL — EON Squared
• SoHo, New York, NY — Premier retail and lifestyle corridor

These markets reflect the brand’s commitment to design-forward, walkable, lifestyle-centric environments, rather than traditional suburban fitness retail.

Looking Ahead: Growth in Wellness-Driven Luxury Environments

Since launching its franchise offering in 2022, JETSET Pilates has quickly become one of the fastest-growing boutique fitness concepts in the U.S., with more than 200 studios currently in development — including future expansion into Australia.

As developers continue to elevate their amenities packages, wellness-focused brand partnerships like JETSET are becoming key differentiators that influence buyer and renter decision-making. With a strategy centered on upscale residential and lifestyle-driven developments, JETSET Pilates is poised to continue anchoring future luxury communities where wellness isn’t optional — it’s essential.