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Introducing an All-New Miami Condo Investments Website

January 7, 2016 by Lucas Lechuga

all-new Miami Condo Investments website

As you may have noticed, there have been some changes recently made to the website. Well actually, there have been a lot of changes made. In fact, what you see before you is an all-new Miami Condo Investments website. Not one single page is the same. From start to finish, the project took 12 months to complete.

This time around, I went with a completely new website development team. That means that the design and development work had to be done from scratch. However, that gave me the opportunity to take a big step back and reimagine the process from A to Z. Going in, I brought with me a lot of original ideas in regards to design and functionality. Basically, I took everything that I’ve learned over the years about design, development, search, and search engine optimization and applied it to this project. It became for me a smorgasbord of dream website features. And my website development team came through in spades. They were able to execute to perfection my vision for the new website.

Below, I have included a short list of some of the many innovative features that you will find throughout the new website:

Advanced Condo Search

We have developed the most advanced condo search ever. A buyer or renter can now perform a cross-reference search against neighborhoods and condo developments of their choosing. For example, let’s say that you have decided that you would like to live in Brickell, Brickell Key, or Downtown Miami and, from those neighborhoods, only wish to consider Icon Brickell I, Icon Brickell II, Brickell House, Carbonell, Three Tequesta Point, and Epic. With our new search, you can select Brickell, Brickell Key, and Downtown Miami from the list of neighborhood options and then, in the next step, select the six developments that you wish to consider. From there, you can use a number of refining filters in order to pinpoint the properties best suited to your needs. It’s a much more efficient way to search for a condo development and will reduce search time dramatically. Give it a try and see for yourself: Miami Condos Search.

The rationale behind developing this new condo search is that today’s consumer is more informed than ever. Blogs, message boards and forums, product review sites, peer-to-peer social networks, and photo- and video-sharing websites are just a number of online resources that are at the disposal of today’s consumer. Oftentimes, buyers and renters will already know what they want long before they even get to me. Based on their own research and advice from friends and family, they usually have it narrowed down to just a few neighborhoods and a handful of condo developments. From there, they typically turn to a real estate professional such as myself to filter and narrow down their search even more using as a base the neighborhoods and condo developments that they had preselected. With my new search, the consumer can retain control of their search to the very end before forwarding to me their short list of units that they would like to view in person.

Miami Condo Rankings

I finally got around to creating a ranking score for each and every condo development on the website. Also, I tweaked the ranking system from a 5-point ranking system to a 6-point ranking system. As a result, the rankings are much more accurate and indicative of consumer demand. Although the ranking scores are meant to serve as a guide to those newly acquainted with the Miami condo market, I think even seasoned real estate agents will find my scores to be dead-on.


I’m a numbers guy, so of course my wish list of website features had to include real-time statistics for both neighborhoods and condo developments. I’m confident that these will prove to be highly resourceful to buyers, renters, sellers, Realtors, and journalists alike.

Mobile First Design

The new website was designed first and foremost for mobile devices. It is 10x easier to design for a desktop computer than it is for a mobile device, so that part was cake once we had the mobile designs finished. Thanks to the inclusion of a mid-navigation bar and slider throughout the website, getting to the information you seek is just a tap away while holding a mobile device, drastically reducing the need to scroll vertically in an effort to find what you’re seeking.

Condo Currency Converter

With this handy tool, one can quickly compute the positive or negative effect that currency fluctuations have on real estate values, condominium association dues, and property taxes. We’ve included over 160 currencies and precious metals with daily spot prices dating back to 1998. (Yes, we’ve even included BItcoin!)

Pocket Listings

We now have the ability to include “pocket listings” on the Miami Condo Investments website. Pocket listings are listings that do not appear on the MLS and are instead advertised by other means. Sometimes sellers, for various reasons, will list their property with a real estate agent but require that it not be included on the Multiple Listing Service. For example, a seller may decide to go that route in an effort to keep a friend or family member from finding out about the sale of their property, oftentimes because that friend or family member is a real estate agent new to the industry and they prefer to list with a seasoned professional. Also, for various reasons as well, developers oftentimes prefer to keep their inventory off the MLS.

The pocket listings on the Miami Condo Investments website appear highlighted in yellow and alongside other MLS-listed inventory within the same development. To see an example, take a look at the available sales page for Parc Lofts. Unit 503 is a pocket listing.

Photo Blog

The website now includes a self-contained photo blog called Miami Megapixels. I have a lot of big plans for this website. For now, I’ll leave it at that.

Floor Plans

This is one area that is still a work in progress, mainly because I want the floor plans to look and function just as great on mobile as they do on a desktop computer. To do it the right way, It is a very long process. I’m hoping to roll out a set of floor plans for two developments per week. To see examples of how they will look, visit the condo profile pages for Marina Blue and Elysee.


People love texting, and so do I! Oftentimes, it can be a convenient and quick way to communicate. Customers can now text my office by clicking on the phone icon found at the top of the website. It’ll then launch the default SMS messaging app on their phone with my office number already pre-populated.

Frequently Asked Questions (FAQs)

We’ve spent many months researching and inputting questions and answers pertaining to the many condo developments and neighborhoods that appear on the website. And we’re still not done. In regards to condo developments, we’ve included such questions as Is the condo development pet-friendly? and Which utilities are included in the condominium association dues?. For neighborhoods, we’ve included questions such as How many parks/green spaces does the neighborhood have? and How many grocery stores does it have?

Later this month, we will be rolling out agent pages for the agents on my team along with another great feature that I can’t wait to share with everyone. As always, any comments or feedback that you may have would be greatly appreciated. They will all be taken into consideration and possibly implemented in the updates we plan to roll out later this month.

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