Braman Motors Advances Ambitious Mixed-Use Campus Redevelopment in Miami’s Edgewater

Braman Motors is pressing ahead with the major redevelopment and expansion of its Edgewater campus under the Braman Miami Campus Special Area Plan (SAP), initially approved in 2022. With design contributions from Arquitectonica and Wolfberg Alvarez, the project received conditional approval from the City of Miami’s Urban Development Review Board on April 23, and is set for further evaluation by the Planning, Zoning, and Appeals Board on June 4. A final vote on the SAP amendment is expected in July.

The sprawling master plan spans 21 parcels—including three sites acquired for $13 million in 2022—and will be developed in multiple phases. Once completed, the site will encompass a dynamic blend of automotive facilities, high-rise residential towers, office and retail space, and public infrastructure focused on enhancing walkability and urban connectivity, while preserving Braman’s flagship automotive operations.

The first phase introduces an 11-story, 185-foot-tall automotive facility along NE 20th Street. Designed to serve both operational efficiency and architectural appeal, the structure will feature:

• An 8,500-square-foot service lounge

• A 14,300-square-foot parts warehouse

• A 44,200-square-foot paint shop

• A 51-bay body shop

• A 243,000-square-foot service center

• A garage with 1,869 parking spaces

The building will be wrapped in a sleek façade inspired by automotive elements like car grilles, artfully masking the functional components of the parking podium. This phase also includes a pedestrian-friendly redesign of NE 20th Terrace, complete with widened sidewalks, decorative pavers, public art, lighting, and landscaping. The corridor will function as a shared space for cars and pedestrians and will be programmed for events and vehicle showcases.

Phase two brings a 60-story, 649-foot residential tower featuring 624 residential units, ranging from studios to three-bedroom layouts. The podium will offer:

• 1,111 parking spaces

• 27,520 square feet of retail space

• 57,176 square feet of office use

A rooftop restaurant is proposed on the 13th floor, although specific details remain flexible. This phase strengthens Edgewater’s skyline while aligning with demand for luxury vertical living.

The third phase introduces another 60-story tower, slightly taller at 655 feet. This building will include 550 residential units—primarily two- and three-bedroom layouts—but will forgo on-site parking. Instead, residents will utilize adjacent parking facilities. The tower’s podium will house a 50,669-square-foot showroom. A skybridge will connect the two towers’ 12th and 13th floors, merging resident amenities and encouraging fluid connectivity between the buildings.

The last phase involves redeveloping an existing Shell gas station on the property, built in 2009. Plans feature a redesigned retail structure of 838 square feet and sculptural awnings that echo hubcap forms—blending function with design-forward aesthetics.

Braman’s master plan prioritizes pedestrian mobility and multimodal access. According to the project’s letter of intent, new shared roadways and redesigned streetscapes will encourage walking and biking, with enhanced public spaces to foster community engagement.

When completed, the Braman Miami Campus redevelopment will stand as one of Edgewater’s most transformative private developments in terms of both scale and scope. It reflects Miami’s urban evolution toward higher density, mixed-use vibrancy, and pedestrian-centric design, setting a precedent for future growth in the neighborhood.