Terra’s Deauville Redevelopment Secures Final City Approval

The future of Miami Beach’s iconic Deauville Hotel site is officially underway. On Friday, June 27th, the Miami Beach City Commission granted final approval for Terra’s long-anticipated redevelopment of the historic North Beach property. This milestone clears the way for a comprehensive revitalization, marking the culmination of a years-long effort to restore and reimagine one of Miami Beach’s most storied landmarks.

With full zoning, land use, building height, and public-benefit agreements now in place, the development can move forward to the next critical step—a design and preservation review by the Historic Preservation Board later this year.

Terra’s redevelopment plan honors the Deauville’s rich legacy while embracing the future. The project includes a partial reconstruction of the hotel’s historic features, a new luxury residential tower by world-renowned architectural firm Foster + Partners, and substantial infrastructure and cultural investments throughout North Beach. A centerpiece of the plan is a $7.5 million contribution to revitalize the Byron Carlyle Cultural Center, reinforcing Terra’s commitment to the community’s cultural and civic life.

“This approval marks a major step forward in restoring the site’s historic and cultural significance,” said Terra CEO David Martin. “With this green light, Terra is now fully committed to delivering a world-class development that reflects the community’s values, prioritizing architectural excellence, environmental responsibility, and meaningful public benefit.”

Originally built in 1957, the Deauville Hotel was a beacon of mid-century glamour and pop culture, famously hosting the Beatles’ first televised U.S. performance in 1964. In recent years, however, the building suffered from neglect and structural decline, eventually leading to its demolition. Terra’s vision is to honor that cultural heritage while catalyzing a new era of thoughtful development in North Beach.

Public benefits included in the approved plan reflect a holistic approach to neighborhood enhancement. These include:

• Two new pedestrian access points connecting the site to the beachwalk

• 150 new public parking spaces

• Enhanced stormwater infrastructure to mitigate flooding

• Traffic improvements designed to minimize congestion

• A commitment to reduced density to ease environmental and infrastructure strain

The development is also projected to generate over $16 million annually for the North Beach Community Redevelopment Agency—resources that will help fund future public improvements and community initiatives.

“We look forward to working closely with the City and local stakeholders as we move into the next phase of bringing the reimagined Deauville to life,” Martin said.

As Terra embarks on this transformative project, Miami Beach residents and visitors can look forward to a future that pays tribute to the past while shaping a sustainable and vibrant vision for North Beach.