Mary Lou’s Expands to Miami With Seasonal Residency at W South Beach

A Palm Beach–Born Supper Club Brings Its Cult Following to Miami Beach

Mary Lou’s—one of the most talked-about hospitality concepts to emerge from Palm Beach—is officially opening its Miami outpost on Thursday, January 29. The new location will take over the former WALL lounge space at W South Beach, marking the brand’s third location following its original Palm Beach flagship and a highly successful Montauk residency.

Since debuting in January 2025, Mary Lou’s has quickly evolved into a celebrity magnet and VIP society, attracting names like Michael Jordan, Venus Williams, Baby Jane Holzer, and a steady rotation of high-profile DJs and tastemakers. Its arrival in Miami further reinforces the city’s position as a global epicenter for nightlife, luxury hospitality, and lifestyle-driven real estate.

Reviving an Iconic Miami Nightlife Space

Mary Lou’s Miami will operate as a seasonal residency inside the legendary WALL lounge, a venue that played a major role in Miami Beach nightlife before closing in 2020. The project reunites a storied space with a brand often described as a modern-day Studio 54—exclusive, unpredictable, and deeply rooted in atmosphere.

The expansion is led by Mary Lou’s co-founders Joe Cervasio, Topher Grubb, and Alex Melillo, in partnership with Jamie Reuben of Reuben Brothers, the global luxury real estate group. The deal was facilitated through Mama Hospitality partner Myles Shear of Palm Tree Crew, aligning hospitality innovation with high-profile real estate stewardship.

Design, Atmosphere, and the “Sense of Ridiculousness”

For the Miami transformation, the team tapped designer Jason Volenec to reinterpret the space through Mary Lou’s surrealist lens. Expect:

• Animal prints, rich textures, and layered patterns
• A seductive blend of Miami Beach glamour and vintage supper-club nostalgia
• A design that intentionally blurs the line between fantasy and reality

The concept is inspired by Mary Lou Curtis, the late grandmother of co-founder Alex Melillo and the muse behind the brand. A Palm Beach fashion icon, Curtis dressed legends like Jackie O., Elizabeth Taylor, and Betty White—an ethos that continues to guide Mary Lou’s expansion with a playful reminder to “always have a sense of ridiculousness.”

Mary Lou’s Society and a Private Beach Experience

One of the most notable additions in Miami is Mary Lou’s Society, a private members program designed to elevate the experience without the rigid structure of traditional clubs. Members gain access to curated perks, priority reservations, and preferred entry—creating a community focused more on belonging than status.

For the first time, the brand also extends beyond its interiors with Mary Lou’s Beach, an exclusive, members-only beach experience at W South Beach. Highlights include:

• 30 dedicated lounge chairs infused with Mary Lou’s signature aesthetic
• Full towel service and curated food and beverage offerings
• A rare, hospitality-driven activation of Miami Beach oceanfront real estate

This move underscores how experiential hospitality increasingly overlaps with premium real estate value in Miami Beach.

What This Means for Miami Real Estate & Lifestyle

The arrival of Mary Lou’s Miami is more than a nightlife headline—it’s another signal of how hospitality, culture, and real estate converge in Miami. High-profile venues drive global attention, elevate surrounding property values, and reinforce Miami Beach’s appeal as a lifestyle destination for residents, investors, and international buyers alike.

As brands like Mary Lou’s reimagine iconic spaces, they contribute to the narrative that selling Miami real estate is as much about experience and culture as it is about square footage.

Opening Details

• Location: WALL at W South Beach
• Opening Date: Thursday, January 29
• Hours:
  • Tuesday, Thursday, Friday, Saturday: 6:00 PM – 3:00 AM
  • Sunday: 6:00 PM – 12:00 AM