Playboy Relocating HQ from Los Angeles to Miami Beach; Plans Glamorous New Playboy Club

Hold onto your sunscreen, Miami Beach! Playboy—yes, that legendary lifestyle icon—is packing up from L.A. and turning our sandy shores into its new global nerve center. This isn’t just a relocation—it’s a cultural jet-setter’s dream come true, poised to reshape our city’s vibe with entertainment, innovation, and electric energy. And now, the iconic brand has chosen the ultra-luxurious RIVANI Miami Beach as its new home base.

A Bold, Strategic Win for Miami Beach

Playboy, Inc. officially announced today (August 13, 2025) it will relocate its global headquarters from Los Angeles to Miami Beach. This move isn’t just cosmetic—it signals Playboy’s intent to anchor itself in one of America’s most dynamic, culturally vibrant, and business‑friendly cities.

For Miami Beach, that translates to high-paying jobs, new economic opportunities, and a renewed spotlight as a global hub for arts, entertainment, and lifestyle. City officials are thrilled, and so is Robert Rivani—the hospitality and real estate visionary behind RIVANI Miami Beach, a $100 million “Class X” office redevelopment located at 1691 Michigan Avenue, just steps from Lincoln Road. “Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach,” says Rivani.

Lobby Entrance | Credit: RIVANI

Why RIVANI? The Perfect Headquarters Fit

Designed by the award-winning Rockwell Group and inspired by Rivani’s hospitality experience, RIVANI Miami Beach blends five-star hospitality, curated wellness, and elevated design—setting a new benchmark for commercial office buildings in South Florida.

This penthouse space will give Playboy’s global team access to full-service concierge and valet, a world-class spa and fitness center, a meditation room, a living room-style lounge for meetings, an Omakase restaurant, a hidden speakeasy, and private event venues. The building’s lifestyle-driven approach aligns perfectly with Playboy’s own brand of luxury, exclusivity, and experience.

The Spectacular Playboy Club: Heritage Meets Cutting-Edge Hospitality

In addition to its high-profile move into RIVANI, Playboy is partnering with a top-tier hospitality company to develop a brand-new Playboy Club in Miami Beach.

• Expect a world-class restaurant and exclusive members-only enclave inspired by the legendary Playboy Mansion.
• Think modern luxury mingled with nostalgia: Playmate-inspired service, immersive ambiance, and members-only flair—all set against Miami Beach’s glittering nightlife backdrop.

Lobby | Credit: RIVANI

Next-Gen Content Creation Hub

Playboy’s RIVANI headquarters will also house state-of-the-art content studios designed for:

• Original podcasts
• Fashion and editorial photography
• Multimedia production
• And the expansion of its global creator network

RIVANI’s advanced infrastructure and luxury environment make it the ultimate creative hub—fusing business, entertainment, and lifestyle in one address.

A Milestone for Both Brands

This announcement also marks a turning point for Robert Rivani’s own company. Alongside Playboy’s arrival, Black Lion has officially rebranded as RIVANI, reflecting its evolution into a leader in lifestyle-driven commercial development. “Black Lion laid the foundation, and RIVANI is the evolution,” says Rivani. “We’re continuing to disrupt the industry with a timeless, elegant, and intentional approach.”

Speakeasy Corridor | Credit: RIVANI

Why This Matters Big Time for Miami

• Economic Windfall: Corporate HQs bring jobs, contracts, and attention. Miami’s gaining a global brand with serious staying power.
• Cultural Cred: Playboy’s move underscores Miami’s reputation as a global style and lifestyle capital—where bold meets beautiful.
• Tourism & Buzz: A new Playboy Club means major media exposure, influencer visits, and a fresh reason for travelers to flock here.
• Creative Capital: RIVANI strengthens Miami Beach’s position as a powerhouse for content creation.